Targeted bid strategy resulted a 141% lift in revenue and 181% increase in ROAS
The challenge
Grow online sales at an efficient ROAS
Graco wanted to increase return across their marketing programs. The challenge for us: increasing conversion volume on search engine marketing (SEM) campaigns, including both search and shopping, at an efficient ROAS.
Results
What we achieved
Our approach
Focus on higher intent searches
As one one of the longest standing brands in the baby gear space and a household name for baby products, search volume for Graco’s brand name is high but not all search queries for their brand indicated intent to purchase. We adopted a more targeted strategy, bidding on users with higher purchase intent. This shift made more efficient use of SEM dollars and resulted in a meaningful lift in sales through the channel.
Awards
Recognized by top channel partners
This best-in-class ecommerce campaign won us a Google Premier Partner of the Year award for online sales in U.S. and Canada.