Coca-Cola
Engaging Gen Z for a Limited-Time Launch
Compelling creator content & targeted distribution powered a strong Coca-Cola® Dreamworld launch.
Solutions
New Engen partnered with Coca-Cola® to generate excitement for its Dreamworld Limited-Time Offer at a mass major retailer. Using New Engen’s Acorn Creator Suite, we collaborated with Gen Z creators to produce visually stunning content that captured the brand’s surreal aesthetic. The campaign exceeded all engagement KPIs, delivering 981.9K engagements and 33.2K+ clicks, with content so compelling it was repurposed across Coca-Cola®’s brand channels.
Immerse
To drive excitement around the Coca-Cola® Dreamworld Limited-Time Offer, New Engen analyzed Gen Z consumer trends and engagement behaviors. We identified key audience segments—including lapsed and current Coca-Cola® shoppers, competitive soft drink brand purchasers, and major retailer app users—to craft a campaign that would maximize engagement and conversions.
Inspire
Dreamworld’s unique, imaginative branding required equally vibrant content to captivate younger audiences. With New Engen’s Acorn Creator Suite, we partnered with Gen Z creators to produce visually stunning content that showcased the Dreamworld aesthetic. A standout moment came from creator Cassie Diamond, whose Reel perfectly mirrored the product’s surreal branding, driving high organic engagement and resonating deeply with fans.
Implement
New Engen executed a high-impact digital campaign, leveraging:
Polished, visually striking content designed to captivate Gen Z audiences.
Strategic audience segmentation ensured precise reach.
Content was deployed across Instagram, driving engagement and conversions.
Impact
By blending stunning creator content and targeted distribution, New Engen helped Coca-Cola® Dreamworld make a high-impact splash in mass retail—driving strong engagement and product discovery.
