Measurement
Approach
Our cutting-edge measurement powers smarter marketing.
Measurement is the foundation of every single engagement we have.
Our engagements are truly measurement-led, ensuring every marketing dollar is spent with precision and purpose. We don’t just track metrics and KPIs, we analyze performance across the full marketing funnel to forecast impact, optimize strategy and drive sustainable growth.
Always-On Marketing Mix Modeling (MMM): Our continuous MMM framework powers real-time testing and budget optimization, ensuring smarter allocation based on live insights.
Incrementality at Scale: We measure true incremental growth (geo, matched-market, causal), moving beyond last-click and vanity metrics.
RippleAI: Our proprietary algorithm quantifies the halo effect of media investments, revealing how spend in one channel influences engagement, traffic, and conversions across others.
The Measurement Flywheel: MMM insights fuel structured incrementality testing, driving ongoing budget optimization in a continuous cycle of growth.
Full-Funnel Measurement: We analyze brand, performance, and commerce media holistically to optimize impact at every customer touchpoint.
Competitive Intelligence: Our benchmarking tools track industry trends and peer performance, delivering actionable insights that keep you ahead.
Offerings
Scalable, Data-Driven Measurement Solutions
Discover
Lift by
New Engen
Unlocking Unparalleled Marketing Intelligence
Marketing data is complex, LIFT makes it actionable.
Built for cross-channel transparency and real-time decision-making, LIFT transforms fragmented data into insights that drive measurable business impact.
Cross-Channel Visibility: Understand the true impact of media investments across every platform.
Automated Insights & Benchmarking: Identify opportunities instantly and measure performance against your industry.
Creative & Audience Intelligence: Optimize every ad with data-backed creative insights and advanced segmentation.
How LIFT drives impact
Analytics & Insights Suite
Get real-time, cross-channel visibility into performance, pacing, brand and demand.
Media Automation Tools
AI-powered tools like Metaplier, RippleAI and Affiliate Publisher CRM optimize efficiency and prioritize impactful spending
Benchmarking Suite
Competitive insights that track industry benchmarks, gaps and strategic opportunities.
Audit Suite
One-click audits identify gaps and reveal instant optimization opportunities.
How We're Different
We don’t just measure marketing performance - we engineer it for long-term impact.
Channels
Connecting your brand to the right audience, everywhere they are.
We work across all major and emerging channels.
With deep expertise across every channel—paid search, social, video, audio, retail media, creator partnerships and marketplaces—we activate the full marketing ecosystem to turn every touchpoint into a growth engine.
Paid Search
Paid Social
Shopping / Product Listing Ads (PLAs)
Display (DOOH, Native)
Video (Online Video, CTV, YouTube)
Audio (Streaming, Podcasts)
Affiliate
Creator
Retail Media/Marketplaces
SEO