Multi-Billion Dollar Gifting Company
UGC-Powered Performance Drives Meta Revenue Growth
Donut Studios’ UGC & performance creative helped a top gifting brand scale investment and expand its audience.
Solutions
A leading multi-billion dollar gifting company sought to enhance its digital media strategy to attract younger customers and improve paid social efficiency. As video content and social commerce continue to dominate the advertising landscape, they needed a scalable approach to capture attention in an increasingly competitive digital marketplace.
Partnering with New Engen’s Donut Studios, the company integrated high-impact UGC and performance-optimized video content into its paid social campaigns. This transformation resulted in a 200% increase in paid social efficiency and unlocked +792% YoY revenue growth on Meta from customers under 35.
Immerse
Understanding the shifting dynamics of digital consumer behavior was paramount. We started by conducting a deep dive into the company’s historical ad performance, audience behaviors, and content strategy gaps. We uncovered key friction points that were limiting paid social effectiveness and worked to align their marketing execution with current video and social commerce trends.
Our team collaborated closely with the company’s internal marketing team to test new content-driven creative strategies. Through Donut Studios, we implemented an innovative remix approach, enhancing influencer-generated content with structured performance optimization, ensuring that each asset was engaging, scalable, and conversion-focused.
Inspire
Through our deep dive into audience insights and platform trends, we uncovered an exciting opportunity to elevate the company's digital media strategy. While their paid media efforts were already strong, the introduction of Donut Studios’ performance-optimized UGC allowed us to take engagement and efficiency to the next level. By tapping into underutilized Meta video and Reels placements, we identified a pathway to maximize impact with younger audiences in a way that was both scalable and cost-effective.
With these insights, we developed a video-first paid media strategy tailored for Gen Z and Millennials. We implemented a performance-driven UGC approach, ensuring that influencer-generated content was remixed with high-impact creative edits, precise ad optimization tactics, and iterative testing. This strategy not only expanded audience reach but also unlocked premium Meta inventory, driving significant improvements in efficiency and revenue performance.
By integrating these elements, the company was able to unlock premium Meta inventory, achieving significant gains in efficiency, audience expansion, and revenue performance
Implement
New Engen’s structured execution plan ensured seamless implementation of media and creative strategies:
Increased investment in high-performing video and Reels formats by 200% YoY.
Leveraged Donut Studios’ optimized UGC to maximize impact across Meta placements.
Enhanced existing creator content with expert video editing, improving performance metrics while maintaining authenticity.
Tailored visual assets to different funnel stages, boosting engagement among younger consumers.
Conducted continuous A/B testing, refining ad execution in real time to drive efficiency gains.
Impact
Our strategic approach delivered game-changing results for the gifting company, proving the power of performance-optimized UGC. In addition to revenue and investment gains, the brand expanded its long-term audience with dougle-digit customer growth among Gen Z & Milennials.