Health & Wellness Food Brand
Data-Driven Strategy Secures Retail Expansion at Major Mass Retailer
A strategic, insights-driven approach helped a leading health brand exceed ROAS goals and grow its retail presence.
A health and wellness food brand faced a high-stakes retail launch at a major mass retailer with a compressed timeline of fewer than 30 days. They needed expert guidance to ensure a seamless setup for their products and digital content, allowing them to execute paid media campaigns effectively. Their primary objectives included achieving the retailer’s revenue and scorecard expectations while meeting category ROAS benchmarks, all on a limited budget.
New Engen stepped in to provide strategic direction, ensuring that the brand maximized visibility and performance across the retailer’s stores, online, and in-app platforms. Within just three weeks, the health and wellness food brand not only met but exceeded their ROAS benchmark by 398%, leading to an expansion in 700 additional stores.
Immerse
We immersed ourselves in the brand’s business by quickly gaining a deep understanding of their mission, product differentiators, and the major mass retailer’s requirements. We worked closely with their team to identify key challenges and opportunities for launching in a competitive retail landscape.
To ensure success, we conducted a comprehensive analysis of industry trends, audience behavior, and retail best practices. This involved collaborative workshops with the brand’s stakeholders to refine messaging, optimize creative assets, and align content with the retailer’s high content scorecard standards.
Inspire
Through deep research and a data-driven approach, we uncovered key insights that shaped our strategy. The brand’s unique positioning as a non-GMO, gluten-free, and third-party-tested product resonated strongly with the retailer’s health-conscious customers. Leveraging this, we refined the messaging to emphasize product benefits and differentiate the brand from competitors in the crowded protein market.
Additionally, our analysis of media performance trends revealed that strategic ad placements, combined with optimized packaging visuals, could significantly enhance customer engagement. By integrating these insights, we positioned the brand for maximum visibility, ensuring they stood out both in-store and across digital channels.
Implement
We executed a full-funnel digital media and content strategy designed to drive performance and meet the brand’s objectives:
Optimized product content for the retailer’s digital shelves, improving discoverability and alignment with scorecard requirements.
Leveraged first-party data and performance analytics to refine media spend, improving ROI across paid campaigns.
Activated key placements in the retailer’s stores, online, and in-app platforms to capture shopper attention at crucial decision-making moments.
Provided the brand with ongoing tools and insights to refine their campaigns, reinforcing their vision of becoming a data-driven organization.
Impact
Our methodical approach delivered rapid, tangible business results for the health and wellness food brand, exceeding expectations and setting a strong foundation for continued growth.
Within three weeks of launch, the brand surpassed category ROAS benchmarks by +398% and secured 700 additional stores at mass retailer. Within 6 months, the brand achieved full-chain distribution and introduced new SKUs to the category assortment.
Through this process, the brand was positioned as a leading protein brand within the retailer's ecosystem.
Cotopaxi
