$2B+ Gifting Company | Measuring Value of Upper Funnel Media
A two-month geographic split test proved that campaigns with programmatic upper funnel channels drove an incremental 7% in revenue and 6% in orders as compared to campaigns without.
Our work is built for impact.
Outdoor Apparel Brand | Increasing Customer Lifetime Value
Profiling the customer base and optimizing campaigns to target the highest value cohorts lead to a 27% increase in customer lifetime value.
$1B+ Outdoor Apparel Company | Measuring Value of CTV
An incrementality study proved that hard-to-measure CTV awareness efforts drove a 35% lift in conversions for this brand
Rothy's | Unlocking Scale through Creative Iteration
Fresh eyes and an experimentation mindset unlocked creative insights and a new level of scale for Rothy’s, resulting in a 126% increase in ROAS and 329% growth in revenue.
Graco | Growing Online Sales at an Efficient ROAS
A targeted bid strategy strategy resulted in better use of SEM dollars, a 141% lift in revenue, and 181% increase in ROAS. This work won New Engen a Google Premier Partner of the Year Award for Online Sales in 2022.
1-800-FLOWERS | Driving YoY Growth for Highly Seasonal Business
Over the last 3+ years, New Engen has partnered with 1-800-FLOWERS to acquire new customers and drive YoY scale, and now runs their customer acquisition program across search, shopping, Amazon, TikTok, display, and OTT.
BET+
Turning some of the best streaming content out there into the most compelling digital ads in the game.
Snaps
We leveled up the website and digital advertising on a shoestring to help this unique new product hit the market.