MeUndies
+40% YoY New Customer Growth & Record Revenue with Creative Scaling
Restructuring MeUndies’ paid social and creative strategy fueled customer growth and new revenue.
Solutions
MeUndies, a leading DTC apparel brand, faced a critical challenge: how to scale paid social performance while maintaining efficiency and profitability. Anticipating declining new customer growth over Valentine’s Day, MeUndies partnered with Donut Studios, New Engen’s UGC solution, to devise a winning strategy for the brand’s largest revenue event of the year.
Immerse
To identify a path for sustainable growth, Donut conducted a deep-dive into MeUndies’ existing media mix and creative approach. Key focus areas included creative audits, algorithm realignment, and content production roadmapping.
Inspire
Guided by a deep understanding of MeUndies’ unique business objectives and existing media programs, Donut began crafting a robust creative testing & media optimization program. Central to this effort was the rapid development of fresh ad formats, messaging angles, and visual concepts. Furthermore, Donut conducted real-time iterative testing to maximize top-performing ads on Meta and uncover further creative learnings.
Considering MeUndies’ priorities around new customer growth, Donut established a creative framework for channel expansion and brand reach.
Implement
By Valentine’s Day, MeUndies was running an agile, diversified paid media program leveraging:
Ads were refreshed continuously to sustain engagement and prevent ad fatigue.
Strategic channel expansion to reach new customers within MeUndies’ target audience.
Impact
By combining creative velocity with a diversified media mix, MeUndies achieved record-breaking results over the month of February. New Customer growth hit +40% YoY, and efficiency gains were made across New Customer CPA (+15%) and ROAS (+16%).