Zazzle
High-Volume Creative Production Unlocks +629% ROAS & Multi-Platform Performance Gains
Donut Studios scaled Zazzle’s creative and ad strategy, turning paid social into a high-efficiency growth engine.
Solutions
Zazzle, a leading online marketplace for custom designs, faced a fundamental shift in paid social performance following Apple’s iOS 14.5 privacy changes. With algorithmic platforms like Meta, TikTok, and YouTube deprioritizing audience targeting in favor of creative diversity and volume, Zazzle needed to rethink its approach to creative production in order to find and convert new customers efficiently. Zazzle tapped Donut Studios, New Engen’s UGC solution, to develop a winning creative strategy and prevent the looming performance plateau.
Immerse
The team at Donut Studios partnered with Zazzle to audit existing paid social and YouTube creative, identifying opportunities to drive higher engagement and conversion efficiency. This audit included an assessment of Zazzle’s existing ad performance, analyses of creative themes across core channels, and roadmapping creative requirements for each platform’s algorithm.
Inspire
With the understanding that ad performance in post-iOS 14.5 hinges on high-output and creative testing, Donut rapidly applied these learnings to develop a full-scale creative production engine. Dozens of creative concepts were produced for Zazzle’s core channels, testing messaging angles and product positioning, and identifying optimization levers for each platform.
Implement
With a refined creative strategy in place, Donut Studios deployed an agile testing and optimization framework to maximize ROAS across Meta, TikTok, and YouTube. This framework championed the following key execution tactics:
Donut produced 400+ creative assets to ensure sustained algorithmic momentum.
Concepts were tailored to Meta’s engagement-driven model, TikTok’s storytelling-based format, and YouTube’s retention-driven structure.
Creative optimizations were made in real-time based on platform-based performance signals.
Impact
This strategy drove massive annual ROAS gains for Zazzle across TikTok (+629% ), YouTube (+357%), and Meta (+67%).