Retail Marketing

Retail marketing is more than just shelf space—it’s about strategic execution that drives measurable growth. At New Engen, we take a data-first approach to retail, combining digital media, shopper insights, and omnichannel activation to create campaigns that convert. With deep expertise in CPG and retail media, we optimize every touchpoint to turn browsers into buyers.
Multi-Channel Activation
Retail Media
Creator & Affiliate
Shopper Content
Partnership Planning
Commerce Intelligence
Last updated: August 1, 2025

Approach

Winning at retail requires the perfect balance of strategy, creativity, and data.

We transform how brands connect with shoppers across digital and in-store touchpoints.

More than visibility, retail success requires impact. Our team blends data-driven strategy, omnichannel execution, and performance-focused creative to drive real results. Whether through retail media, affiliate programs, or customer engagement campaigns, we craft solutions tailored to your brand’s unique challenges. With a deep understanding of the CPG and retail ecosystem, we help brands optimize every touchpoint to turn shoppers into buyers. When it comes to retail, performance is everything.

Offerings

A Smarter Approach to Retail Media—Optimized, Measurable, and Scalable.

Platform Partners

Platform Partners

Quantitative Competitive Analysis
Quantitative Competitive Analysis
Macro Trends & Benchmarking
Macro Trends & Benchmarking
Macro Trends & Benchmarking
Audience Research
Reach & Frequency Planning
Brand Analysis

Channels

Connecting your brand to the right audience, everywhere they are.

We work across all major and emerging channels.

With deep expertise across every channel—paid search, social, video, audio, retail media, creator partnerships and marketplaces—we activate the full marketing ecosystem to turn every touchpoint into a growth engine.

  • Paid Search

  • Paid Social

  • Shopping / Product Listing Ads (PLAs)

  • Display (DOOH, Native)

  • Video (Online Video, CTV, YouTube)

  • Audio (Streaming, Podcasts)

  • Affiliate

  • Creator

  • Retail Media/Marketplaces

  • SEO

Why New Engen?

We turn data into action, ensuring every marketing dollar works harder to drive real business impact—immediately and into the future.