Neutrogena
Driving Acne Product Discovery & Sales at Mass Major Retailer
How New Engen’s Acorn Creator Suite boosted engagement & sales lift through authentic skincare content.
Solutions
New Engen partnered with Neutrogena to drive awareness and sales of its Stubborn Acne line at a Mass Major Retailer. Using our Acorn Creator Suite, we developed authentic skincare content that positioned the products as a trusted acne solution. Creators shared real skincare journeys, highlighting how Neutrogena Stubborn Acne helped them achieve their goals. The campaign delivered 1M+ engagements and 2X the industry average for sales lift, proving its impact on product discovery and sales growth.
Immerse
Understanding the deep emotional connection consumers have with their skincare routines, New Engen conducted in-depth research to identify key audience insights. We leveraged third-party audience data to pinpoint individuals struggling with acne and seeking trusted solutions. By analyzing skincare trends and social conversations, we crafted a content strategy that resonated with real consumer experiences.
Inspire
Acne can be a frustrating journey, and authenticity is key to earning consumer trust. With New Engen’s Acorn Creator Suite, we partnered with creators who shared their personal skincare struggles, positioning Neutrogena Stubborn Acne as a solution that delivers real results. Their content—honest, relatable, and informative—helped destigmatize acne while showcasing the effectiveness of the product line.
Implement
With these tactics, New Engen deployed a strategic campaign designed to maximize engagement and sales impact.
Authentic storytelling showcased real skincare journeys and product efficacy.
Deep audience targeting ensured messaging reached the right consumers.
Content was distributed across Instagram, Pinterest, and TikTok to drive awareness and conversions.
Impact
By leveraging New Engen’s Acorn Creator Suite, we successfully drove product discovery, consumer trust, and measurable sales growth for Neutrogena Stubborn Acne at Walmart. These efforts generated 1M social engagements and doubled Industry Sales Lift.
Mondelēz
