Discover
Lift by
New Engen
The Platform That Powers Smarter Marketing
Our differentiator isn’t just what we do—it’s how we do it.
LIFT is New Engen’s proprietary platform, purpose-built to fuel faster, smarter marketing across strategy, creative, media, and measurement. It connects the dots between what you say, where you say it, and how it performs—giving teams the clarity to act and the tools to scale what works.
From creative insights and media performance to cross-channel measurement and creator collaboration, LIFT brings it all together in one connected system.
It’s how we help brands move with speed, precision, and confidence.
Built for Impact
Measurement That Drives Action
From incrementality and MMM to triangulated testing, LIFT transforms complexity into clarity—so brands can invest, optimize, and scale with confidence.
Insight-Driven Creative
LIFT analyzes creative performance to surface what’s working, why it’s resonating, and how we can build on that success.
Connect Any Data Source
LIFT integrates with virtually any data source—bringing all your signals into one place to deliver a clear, connected view of media performance and opportunity.
Powered by AI
LIFT AI surfaces insights and recommendations that help teams spend smarter, optimize faster, and get more from every dollar invested.