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Lift by
New Engen
Marketing data is complex, LIFT makes it actionable.
Built for cross-channel transparency and real-time decision-making, LIFT transforms fragmented data into insights that drive measurable business impact.
Cross-Channel Visibility: Understand the true impact of media investments across every platform.
Automated Insights & Benchmarking: Identify opportunities instantly and measure performance against your industry.
Creative & Advanced Measurement Intelligence: Optimize every ad with data-backed creative insights and understand the incremental value of every dollar spent with always-on MMM capabilities.
How LIFT drives impact
Analytics & Insights Suite
Get real-time, cross-channel visibility into performance, pacing, brand and demand.
Media Automation Tools
AI-powered tools like Metaplier, RippleAI and Affiliate Publisher CRM optimize efficiency and prioritize impactful spending.
Benchmarking Suite
Competitive insights that track industry benchmarks, gaps and strategic opportunities.
Audit Suite
One-click audits identify gaps and reveal instant optimization opportunities.