Affiliate

Most affiliate programs are still managed around attributed revenue. That can make the channel look efficient while hiding bigger problems: low incrementality, coupon partners taking credit for organic sales, PR coverage with no revenue line, and a brand that's invisible when AI search is forming the purchase decision. We manage affiliate differently.

LIFT, our proprietary measurement platform, separates demand creation from demand capture at the partner level. Not ROAS. Not last-click credit. Causal incrementality. The revenue that wouldn't have happened without that partner in the program.

Combined with Impact Optimize, we restructure commission logic so partners are rewarded for the outcomes that matter. Verified new customers. Efficient CAC. Stronger customer quality. Incremental contribution. That changes what gets funded, which changes who you recruit, which changes the quality of the program over time.

• Incrementality testing: Controlled tests that separate affiliate-driven revenue from revenue that would have happened anyway. CFO-ready proof, not channel-inflated ROAS.

• Crediting logic: Commission structures that reward the partner who drove discovery, not the one who tagged the checkout. Powered by Impact Optimize.

• Full-funnel attribution: Add-to-cart linking, cross-device tracking, new customer rate, and CAC at the partner level. We close the loop between placement and acquisition.