A little about us
We don’t take ourselves too seriously, but we’re dead serious about delivering results. Data fuels everything that we do, but we aren’t robots—we’re humans with heart, dedicated to the successes of our clients and each other.
New Engen was born digital, with a laser focus on performance marketing success: how to achieve it, measure it, and repeat it. What we’ve developed is an agile system that we tailor to every brand we work with. From gift-heavy DTC brands like 1-800-Flowers® to entertainment platforms like BET+, we work across industries to achieve profitable growth and optimal ROI. We’re pretty good at it, too.
But the secret to our success is not the system itself—it’s the super-talented people who make that system hum. With experts in planning, creative, media, analytics and more, our collective and unified skills allow us to open doors we could not have found on our own. Our robust DEIB program helps ensure that every voice is heard, and we offer generous benefits (hello, unlimited PTO! 👀❤️) so every person can live their best life.
Our hard work keeps paying off
We've been recognized as one of the best places to work in America! 🥳
Our Values
We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.
We take pride in our work, holding ourselves to a high standard of executional excellence. We continually work to expand our skills and master our craft. Our approach sets precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.
We bias towards action, starting with “what is possible?” instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren’t afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.
We give and receive feedback with courage, openness, and empathy—internally and externally, across departments, and at all levels. We do the right thing, even when it’s hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.
New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.
New Engen Leadership
Justin Hayashi
CEO | Seattle, WACo-founder of New Engen, lover of strategic attribution discussions, and fried chicken enthusiast.
Jon White
President | Seattle, WAJon’s storied career includes Zulily’s IPO and leading operations for Tableau in Singapore.
Bridgette Takeuchi
SVP Operations | Seattle, WACommitted to building strong teams through strategic vision and exemplary execution.
Cindy Arthur
VP of Performance MarketingPurveyor of marketing innovation bringing fire to New Engen since 2016.
Kevin Goodwin
VP of Performance Marketing | Seattle, WALong-time marketing practitioner and obsessive problem-solver focused on new client partnerships.
Adam Telian
VP of Performance Marketing | Boston, MADigital marketer born to drive results with love for media, problem-solving, pancakes, and Oxford commas.
Nora Bafus
Executive Creative Director | Seattle, WAExperienced creative coach. Video storyteller dropping hot content on every screen. Team Khaleesi.
Anna Otieno
Head of Research, Strategy & InsightsCreative researcher and strategist. Expert in cultural and industry trends — and random trivia.
Michael Goodwin
Chief of Staff | Seattle, WARecovering performance marketer and one-time intern. More recently, a biz ops utility player.
Sabeeka Dar
Senior Director, Strategic Partnerships | Seattle, WASelf-proclaimed badass who loves in-depth (some say rabbit hole) conversations about business just as much as travel and women in sports.
Katherine Lenci
Senior Director of Accounting & Finance | Seattle, WAPassionate about building teams and scalable finance functions to drive positive business impact.
Chanel Montgomery
Senior Art Director | Houston, TXJane of all trades. Passionate problem solver. 16+ yrs of performing marketing & design miracles.
Jason Rankin
Senior Director, Client Success & Operations | Seattle, WAUses background in analytics, consulting, marketing, theatre, and board games to solve problems.
Nate Brown
Director, Business Development | Charlottesville, VADigital guru, cyclist, and Survivor superfan. Always down to talk shop.
Christine Cerniglia
Director, Operations | Charlotte, NCUsed to optimize marketing performance, now optimizes New Engen's performance. Also big on fitness.
Gary Chan
Director, Media Services | Seattle, WAHead of Strategic Growth bringing 10+ years of Finance experience. Lover of all food and cat mugs.
Elise Connors
Director, Media Services | St. Louis, MODigital marketer with 15 years of experience. Eats Excel formulas for breakfast & ROAS for dinner.
Saphir Glynn
Director, Media Services | Seattle, WAResults-driven marketer and living proof you don't need good fashion sense to sell clothes.
Shannon Hill
Director of Marketing | Seattle, WATraditional marketer turned performance marketer turned marketer for a marketing agency.
Corey Kelmel
Director, Strategic Partnerships | Seattle, WAMarketing nerd and analytics enthusiast turned biz dev conductor.
Tatiana Lawrence
Creative Director | Charlotte, NCCreative strategist, Brainstorm Queen, Scrabble addict, wears ALL the hats (even the funny ones).
Lucy McQueen
Senior Director, Media Services | Seattle, WAHelping clients tackle channel diversification and media planning across the funnel.
Erin Morningstar
Director of Client Strategy | Seattle, WATurning big ideas into bite-sized strategies through tactical expertise and thoughtful storytelling.
Brandon Nelson
Director of Business Analytics & Reporting | Seattle, WAUsing data and automation to improve operations and derive insights.
Mitch Reinhart
Director, Media Services | Seattle, WALifelong competitor bringing passion for winning to the marketing space to help clients win.
DJ Sutton
Director, Media Services | New York, New YorkHere to drive results and drink coffee, and I'm all out of coffee.
Jen Thomas
Creative Director | Seattle, WACreative problem-solver. Great big nerd.
Holly Tonkavitch
Director, Media Services | Pittsburgh, PAGrowing enterprise programs through strategic insights during last 10+ years of agency life.
Brad van Unen
Director, Media Services | Pittsburgh, PAAfter launching his first digital campaign in 2001, still passionate about data-driven growth.
Austin Brown
Associate Director, Media Services | New York, New YorkEngineer turned marketer leveraging analytical background to build successful marketing programs.
Kelsey Caesar
Associate Director, Media Services | Seattle, WADedicated to helping brands find the perfect media mix across their conversion funnel.
Ross Collins
Associate Director, Media Services | Seattle, WAPassionate performance marketer guiding clients through an ever-changing digital landscape.
Natalia Fernandez
Associate Director, Media Services | Fairbanks, AKOver 16 years in the media industry bringing a passion for brand-building and performance strategy.
Teka Phan
Associate Director, Media Services | Charlottesville, VAMedia jane of all trades, always itching to learn the next new thing. TV lover, in and out of work.
Brianna Phillips
Associate Creative Director | Seattle, WACreative idea generator and content strategist.
Ryan Qunell
Associate Director, Allocations | Seattle, WAHelping organizations achieve goals, improve strategies, & utilize their greatest assets: their people.