Company
We’re building the kind of marketing agency we always wanted to work with: accountable, helpful, and constantly learning.
Values
Curiosity
In an industry that is always moving, changing, and growing, we are lifelong learners. We view the term “best practice” with a healthy dose of skepticism and always push to see what can perform better than the last best result.
Growth Mindset
We look ahead to imagine what’s possible, what’s next, and what can be made better—for our clients, partners, employees and community. We bias towards action and always approach challenges with an eye on what’s possible.
Mastery
We are an incubator of growth-minded strategists and creatives. We constantly hone our craft by tackling the challenges of an always-changing market. We push ourselves to learn from one another and yield outsized results.
Spirit of Service
We are relationship builders, working with empathy to support each other and to help our clients and partners achieve their marketing and business objectives. When one of us wins, we all win.
Passion & Perseverance
We hold ourselves to high standards and are passionate about delivering. We are obsessed with finding better strategies and solutions, and we are driven to be at the forefront of all that is happening in an ever-changing industry and world.
Be you
We pride ourselves on a culture of encouraging all of our team members to come as they are and foster an environment in which they can grow to be the best version of themselves.
Leadership
Justin Hayashi
CEOCo-founder of New Engen, lover of strategic attribution discussions, and fried chicken enthusiast.
Jon White
PresidentJon’s storied career includes Zulily’s IPO and leading operations for Tableau in Singapore.
Carissa Vega
SVP, Media ServicesPassionate team builder with 16+ years of media experience. Outdoors-lover and recovering escape room enthusiast.
Cristin Ford
VP CreativeDesigning tests and using data to make more impactful creative decisions since before it was cool.
Bridgette Takeuchi
VP OperationsCommitted to building strong teams through strategic vision and exemplary execution.
Santo Criscuolo
SVP Sales & MarketingAs an agent of change, Santo has partnered with Fortune 500 brands to drive digital transformation and positive engagement outcomes.
Anna Otieno
Head of Strategy & InsightsCreative researcher and strategist. Expert in cultural and industry trends — and random trivia.
Tony Orelli
VP Client EngagementCareer marketer, right-brained strategist, cultivator of partnerships, and proud dad.
Michael Goodwin
Chief of StaffRecovering performance marketer and one-time intern. More recently, a biz ops utility player.
Cindy Arthur
Senior Director, Media ServicesPurveyor of marketing innovation bringing fire to New Engen since 2016.
Nora Bafus
Executive Creative DirectorExperienced creative coach. Video storyteller dropping hot content on every screen. Team Khaleesi.
Paul Bae
Director, Media ServicesConnecting brands to audiences. Delivering growth. Recovering from stints in K-pop and the NBA.
Gary Chan
Director, Media ServicesHead of Strategic Growth bringing 10+ years of Finance experience. Lover of all food and cat mugs.
Dave Cullen
Director of People & CultureTrusted advisor and collaborative problem solver. Building a best in class employee experience.
Saphir Glynn
Director, Media ServicesResults-driven marketer and living proof you don't need good fashion sense to sell clothes.
Kevin Goodwin
Director of Strategic AccountsLong-time marketing practitioner and obsessive problem-solver focused on new client partnerships.
Shannon Hill
Director of MarketingTraditional marketer turned performance marketer turned marketer for a marketing agency.
Roman Honeycutt
Creative DirectorMusic, film, and burrito enthusiast. 10+ years of experience as a video storyteller, client collaborator, and creative leader.
Tatiana Lawrence
Creative DirectorCreative strategist, Brainstorm Queen, Scrabble addict, wears ALL the hats (even the funny ones).
Katherine Lenci
Director of AccountingPassionate about building teams and scalable finance functions to drive positive business impact.
Lucy McQueen
Director, Media ServicesHelping clients tackle channel diversification and media planning across the funnel.
Alejandro Munoz
Director, Media Services13+ years of experience leveraging data to enhance marketing programs for established & growing brands.
Brandon Nelson
Director of Business Analytics & ReportingUsing data and automation to improve operations and derive insights.
Jason Rankin
Director, Client Success & OperationsUses background in analytics, consulting, marketing, theatre, and board games to solve problems.
DJ Sutton
Director, Media ServicesHere to drive results and drink coffee, and I'm all out of coffee.
Jen Thomas
Creative DirectorCreative problem-solver. Great big nerd.
Austin Brown
Associate Director, Media ServicesEngineer turned marketer leveraging analytical background to build successful marketing programs.
Natalia Fernandez
Associate Director, Media ServicesOver 16 years in the media industry bringing a passion for brand-building and performance strategy.
Natasha Kroll
Associate Creative DirectorEnsuring clients' creative is always thumbstopping and results-driven.
Brianna Phillips
Associate Creative DirectorCreative idea generator and content strategist.
Mitch Reinhart
Associate Director, Media ServicesLifelong competitor bringing passion for winning to the marketing space to help clients win.