We’re building the kind of marketing agency we always wanted to work with: accountable, helpful, and constantly learning.


Choose courage over comfort

We challenge ourselves and each other to embrace courageous conversation. We default to directness and assume positive intent.

Seek breakthroughs

We push ourselves to simplify problems to yield outsized results. We help lead the customer by demonstrating humility, adaptability, and a passion for continuous learning, all while delivering the outcomes our customers want and need

Act in partnership

We respect our customers' and colleagues' perspectives. We're empathetic, responsive, and helpful. We embrace teachable (but not preachy) moments and explain the "why" behind our recommendations and actions.

Be you

We actively contribute to a workplace where we all belong and thrive. We leverage the strengths of our unique backgrounds and experiences to drive value for our clients and our team.

Do the right thing

We do the right thing for our clients, ourselves, and our company, even when it's difficult or uncomfortable. We are building a company that prioritizes ethics over dollars. When the lines are blurry, we talk about it.


Justin Hayashi


Co-founder of New Engen, lover of strategic attribution discussions, and fried chicken enthusiast.

Jon White


Jon’s storied career includes Zulily’s IPO and leading operations for Tableau in Singapore.

Cristin Ford

VP Creative

Designing tests and using data to make more impactful creative decisions since before it was cool.

Bridgette Takeuchi

VP Operations

Committed to building strong teams through strategic vision and exemplary execution.

Santo Criscuolo

SVP Sales & Marketing

As an agent of change, Santo has partnered with Fortune 500 brands to drive digital transformation and positive engagement outcomes.

Care to join us?