Company

We’re building the kind of marketing agency we always wanted to work with: accountable, helpful, and constantly learning.

Values

Curiosity

In an industry that is always moving, changing, and growing, we are lifelong learners. We view the term “best practice” with a healthy dose of skepticism and always push to see what can perform better than the last best result.

Growth Mindset

We look ahead to imagine what’s possible, what’s next, and what can be made better—for our clients, partners, employees and community. We bias towards action and always approach challenges with an eye on what’s possible.

Mastery

We are an incubator of growth-minded strategists and creatives. We constantly hone our craft by tackling the challenges of an always-changing market. We push ourselves to learn from one another and yield outsized results.

Spirit of Service

We are relationship builders, working with empathy to support each other and to help our clients and partners achieve their marketing and business objectives. When one of us wins, we all win.

Passion & Perseverance

We hold ourselves to high standards and are passionate about delivering. We are obsessed with finding better strategies and solutions, and we are driven to be at the forefront of all that is happening in an ever-changing industry and world.

Be you

We pride ourselves on a culture of encouraging all of our team members to come as they are and foster an environment in which they can grow to be the best version of themselves.

Leadership

Justin Hayashi

CEO

Co-founder of New Engen, lover of strategic attribution discussions, and fried chicken enthusiast.

Jon White

President

Jon’s storied career includes Zulily’s IPO and leading operations for Tableau in Singapore.

Carissa Vega

SVP, Media Services

Passionate team builder with 16+ years of media experience. Outdoors-lover and recovering escape room enthusiast.

Cristin Ford

VP Creative

Designing tests and using data to make more impactful creative decisions since before it was cool.

Bridgette Takeuchi

VP Operations

Committed to building strong teams through strategic vision and exemplary execution.

Santo Criscuolo

SVP Sales & Marketing

As an agent of change, Santo has partnered with Fortune 500 brands to drive digital transformation and positive engagement outcomes.

Anna Otieno

Head of Strategy & Insights

Creative researcher and strategist. Expert in cultural and industry trends — and random trivia.

Tony Orelli

VP Client Engagement

Career marketer, right-brained strategist, cultivator of partnerships, and proud dad.

Michael Goodwin

Chief of Staff

Recovering performance marketer and one-time intern. More recently, a biz ops utility player.

Cindy Arthur

Senior Director, Media Services

Purveyor of marketing innovation bringing fire to New Engen since 2016.

Paul Bae

Director, Media Services

Connecting brands to audiences. Delivering growth. Recovering from stints in K-pop and the NBA.

Nora Bafus

Creative Director

Experienced creative coach. Video storyteller dropping hot content on every screen. Team Khaleesi.

Gary Chan

Director, Media Services

Head of Strategic Growth bringing 10+ years of Finance experience. Lover of all food and cat mugs.

Dave Cullen

Director of People & Culture

Trusted advisor and collaborative problem solver. Building a best in class employee experience.

Saphir Glynn

Director, Media Services

Results-driven marketer and living proof you don't need good fashion sense to sell clothes.

Kevin Goodwin

Director of Strategic Accounts

Long-time marketing practitioner and obsessive problem-solver focused on new client partnerships.

Shannon Hill

Director of Marketing

Traditional marketer turned performance marketer turned marketer for a marketing agency.

Roman Honeycutt

Creative Director

Music, film, and burrito enthusiast. 10+ years of experience as a video storyteller, client collaborator, and creative leader.

Katherine Lenci

Director of Accounting

Passionate about building teams and scalable finance functions to drive positive business impact.

Lucy McQueen

Director, Media Services

Helping clients tackle channel diversification and media planning across the funnel.

Alejandro Munoz

Director, Media Services

13+ years of experience leveraging data to enhance marketing programs for established & growing brands.

Brandon Nelson

Director of Business Analytics & Reporting

Using data and automation to improve operations and derive insights.

Jason Rankin

Director, Client Success & Operations

Uses background in analytics, consulting, marketing, theatre, and board games to solve problems.

DJ Sutton

Director, Media Services

Here to drive results and drink coffee, and I'm all out of coffee.

Austin Brown

Associate Director, Media Services

Engineer turned marketer leveraging analytical background to build successful marketing programs.

Natalia Fernandez

Associate Director, Media Services

Over 16 years in the media industry bringing a passion for brand-building and performance strategy.

Natasha Kroll

Associate Creative Director

Ensuring clients' creative is always thumbstopping and results-driven.

Tatiana Lawrence

Associate Creative Director

Creative strategist, Brainstorm Queen, Scrabble addict, wears ALL the hats (even the funny ones).

Lauren Nuss

Associate Director, Operations

Full-time problem-solver and process-builder moonlighting as a crazy cat lady.

Brianna Phillips

Associate Creative Director

Creative idea generator and content strategist.

Mitch Reinhart

Associate Director, Media Services

Lifelong competitor bringing passion for winning to the marketing space to help clients win.

Jen Thomas

Associate Creative Director

Creative problem-solver. Great big nerd.

Care to join us?