Quoted in Digiday: Kevin Goodwin on Meta's Superintelligence Labs
This blog summarizes an article from Digiday, published on August 19, 2025.
SEATTLE, WA – Meta’s newly launched Superintelligence Labs is already making waves in the marketing world—but not without raising questions. As the company consolidates its AI divisions into a single powerhouse, marketers are signaling a clear wishlist of what they want to see from Meta’s next phase of innovation.
Among those weighing in: Kevin Goodwin, SVP of Strategy and Growth at New Engen.
Meta has always been a direct response channel, and really invests heavily into products that fuel success within that realm. I haven’t seen AI or these other areas as attached to the full funnel or the upper funnel, and so I would love to see more prioritization of that.Kevin Goodwin, SVP of Strategy and Growth
This perspective aligns with a broader shift among advertisers: the desire for smarter, more predictive creative tools and data-backed guidance that doesn’t sacrifice privacy. From targeting Gen Z effectively to enabling leaner creative teams with smarter insights, marketers are looking to Meta’s AI for true competitive advantage—not just hype.
Read the full article, "Here’s What Marketers Want from Meta’s Superintelligence Labs," on Digiday.
