Discover our winning formula! Dive into the case study where Google showcases our online sales success. Check out the insights and strategies that earned us the prestigious Premier Partner Award.
For the last seven months, Twitter has experienced seismic shifts under the leadership of Elon Musk. Now, the company is getting a new CEO. Here’s what New Engen leaders believe the news could mean for advertisers, and what they are recommending to clients on how best to proceed.
Coming into 2023, we predicted that many brands would feel the aftershock of being unprepared for the migration to GA4. With the deadline fast approaching, we want to do our part to help you avoid a GA4 hangover.
Elon Musk announced that Twitter is getting a new CEO, Linda Yaccarino. Here’s what the shift could mean for advertisers, and how Yaccarino might tackle the biggest challenges facing the company after seven months of Musk’s leadership.
Acorn Influence, a New Engen company, and the hub of the agency’s influencer practice, is launching their Performance Creator full-service solution, providing strategy, planning, and activation tools, to help brands scale their influencer marketing investments.
We’d be remiss to leave creators out of the conversation around marketing and generative AI, so we asked the experts at Acorn Influence to weigh in. Their main takeaway? Consumers value authenticity, which is why AI influencers won’t replace the real thing.
Our agency Research, Strategy, & Insights (RSI) team keeps tabs on all the latest consumer and industry trends. So in honor of Earth Day, we’re bringing you a roundup of recent New Engen RSI reports covering sustainability and business in 2023.
You can’t make it far very on the internet these days without running into a news article, blog post, or tweet about generative AI. And now it’s our turn to join in on the fun - here’s how New Engen leaders are thinking about generative AI, and their predictions for what’s next.
It's time to ideate on how to bring creator content into the broader digital realm, where we can measure full-funnel attribution and build genuine relationships with consumers. To maximize their investment in creator content, marketers must go beyond social media and embrace new channels.
A TikTok ban won’t address the systemic problems with data privacy in the United States. “We have zero precedent for a nation-wide ban of such a popular technology and entertainment platform,” said Kevin Goodwin, VP of performance marketing at New Engen.
Are you hesitant to invest in TikTok due to concerns about its ties to the Chinese government and potential spyware allegations? TikTok's ad execs are debunking 16 common myths about the app, including ownership, ties to the Chinese government, content moderation, data use, and surveillance.
TikTok has become one of the fastest-growing social media platforms, and brands are eager to tap into its potential.
Is TikTok's potential ban leaving your marketing strategy in the dark? With 150M monthly U.S. users, the platform's uncertain future has advertisers worried.
On 3/15, the Biden administration threatened to ban TikTok, casting uncertainty over the app's future in the US. The implications are widespread for marketers and users alike, but it's not all gloom and doom. Here's our take on the current state of TikTok and what marketers can do to plan ahead.
More companies are using AI-powered tools and technology to improve accessibility in the digital world — read on to learn why boosting accessibility is a top priority for brands across industries.
What did we have to say on International Women’s Day? A lot! Click to learn how international organizations are prioritizing gender equality and empowerment in digital education and innovation.
Kevin Goodwin, VP of Performance Marketing at New Engen, and Head of Research, Strategy, and Insights, Anna Otieno share their insights on the latest privacy concerns regarding TikTok.
Roku’s tapping into the social space, making some popular influencers more accessible than ever.
AI, automation, and programmatic ad buying have completely changed the marketing game. Are you ready to embrace the future of automated marketing? Kevin Goodwin, VP of Performance Marketing at New Engen, highlights why marketers must embrace automation — and why it's a good thing.
New Engen CEO, Justin Hayashi, spoke with Advertising Week’s, AW360, to discuss the major trends and shifts happening that are critical for marketers to keep up with.
Did you catch the Super Bowl? Then you may have seen a partnership between a leading automaker and popular streaming platform - click to see where product placement in content highlights sustainability in practice.
Latte, cold brew, decaf, oh my! — check out how Gen Z influencers are fueling a new wave of coffee appreciation and ethical brand practices.
Black History Month is coming to a close - read on to find out how Snapchat is continuing to amplify Black creators and talent.
Brands will up their partnerships to meet consumer push for authenticity, transparency and responsibility.
Smart and accessible immersive shopping changes 1st party data norms and optimizes e-commerce engagement.
Navigate the ever-evolving digital marketing landscape with expert predictions from New Engen's leaders.
Inflation and environmental concerns drive consumers to explore creative circularity and functional reCommerce.
Social media subscriptions let members enjoy exclusive features — learn how expanded features of these subscriptions can widen brands’ reach and raise levels of customer engagement
Online shoppers search for the best prices and delivery dates — check out how one Amazon offering aims to help e-commerce brands grow and to give consumers more of what they want.
E-commerce is driven by increasingly immersive experiences — read on to learn about how one app is bringing new ways of shopping to the beauty space.
Buy Now, Pay Later is the runaway hit this holiday. Take a look at how it’s expanding for shoppers looking to turn squeezed budgets into holiday magic.
Holiday favorites come in many shapes and sizes — check out how two brands are teaming up to offer a festive holiday meal kit that taps into the power of Christmas movies and sweet treats.
This holiday shopping season has retailers on their toes to serve up the best deals and capture consumer attention. Read on to see how New Engen’s Holiday Guide is helping businesses navigate the busiest time of the year!
Tis the season ... to make sure you can return those gifts you’re not sure about! The era of “hassle-free returns” might be coming to an end. Find out what changes retailers are making to their return policies.
Luxury resale is taking off, largely because it appeals to shoppers’ thrifty nature and appetite for quality goods. Understanding reCommerce is key for retailers across industries and categories. See how online resale will impact luxury shopping and buying.
Consumers want to support brands that align with their values and REI comes through with a major value-forward move ahead of the biggest shopping day of the year. See what we can learn from one outdoor retailers’ Thanksgiving message.
We’re less than a year away from Google deprecating Universal Analytics in favor of Google Analytics 4 (GA4) - the next generation of the platform. With the changeover, a few key metrics will look different which will impact existing measurement programs.
Have you ever heard that expression “Age before beauty" ... if you’re questioning why “age” and “beauty” are positioned as opposites, you’re going to be nodding along when you read what The Body Shop is up to! Check it out in today’s RSI trend bite.
Are you tired? ‘cause you’ve been running through our minds all day 👟. ... this is awkward. Let’s get into today’s trend article.
The 2022 holiday season is here! As we get into this expanded season, we see the consumer and brand landscapes changing. Digital marketing approaches that incorporate the guidance outlined in the following trends will be more prepared to succeed in the dynamic holiday shopping marketplace.
Subscription boxes come in all shapes and sizes — find out how some brands are navigating the ins and outs of changes to the sub box market, spurred on by inflation and budget-focused shopping behaviors.
Neon has debuted an NFT vending machine. Open 24-hours a day, the vending machine accepts U.S. credit and debit cards in exchange for a unique code in a box which is linked to the purchased NFT. Buyers then use the code to access their purchase on Neon’s platform.
Pinterest has launched a new feature which lets creators download and share content across social channels. The new functionality, called Pin Sharing, works with Idea Pins, the platform’s video-first pin format, which was debuted in May 2021.
It's clear: the metaverse is here to stay. Brands need to extend into the metaverse by developing direct-to-avatar offerings in order to establish a solid position in the virtual economy.
The only way to stay relevant is to evolve. TikTok’s embracement of longer-form video content is a move meant to appeal to more types of creators. Longer videos present potential to keep viewers on the platform longer and offer more opportunities for monetization.
In this blog post, we unpack how an Amazon Marketplace strategy informed by holistic cross-channel insights can help brands unlock incremental revenue opportunities in a time when eCommerce marketers are seeing channel-specific decline due to iOS updates.
Rihanna’s brand will soon be yet another player to launch virtual products or experiences in the metaverse. Fenty will join brands across industries including Nike, Miller Lite, Ralph Lauren, Gucci, Ferrari, Burger King, and American Eagle.
Google has announced it will phase out web-based Universal Analytics next year and roll out the web and app-based Google Analytics 4 (GA4). This overhaul comes as Google and other companies tackle increased consumer privacy expectations and complex international privacy legislation and regulation.
Pinterest has launched a new feature which lets creators download and share content across social channels. The new functionality, called Pin Sharing, works with Idea Pins, the platform’s video-first pin format, which was debuted in May 2021.
Adidas is one of the first major brands to trial TrusTrace Material Traceability & Compliance—a blockchain sustainability verification solution for fashion and apparel.
Move over, Pantone. There’s a new color specialist in town. Yves Saint-Laurent’s Rouge Sur Mesure powered by Perso is a smart device that lets users customize lip colors at home.
Happy International Women’s Day 2022! Today, we look at how one Twitter bot is working to #BreakTheBias through a combination of creativity and technology to hold brands accountable for gender equality in the workplace.
Buy Now, Pay Later (BNPL) options deliver a practical, interest-free solution, minimizing the sting of large upfront purchases by breaking out the cost into a few interest-free payments.
TikTok recently announced it would expand its 3-minute cap on videos to 10-minutes. This signals a move to appeal to even more types of content creators.
The metaverse is here, and now fashion brands are taking advantage of a rapidly-growing opportunity. In this blog post, we unpack the metaverse opportunity for fashion brands.
How to identify what’s most important to your audience, turn words into actions, make an impact, and remain authentic.