New Engen Named Digital Marketing Agency of Record for Loews Hotels
The following is a summary of a press release originally published by GlobeNewswire on May 29, 2025.
We’re thrilled to announce that New Engen has been named the digital marketing agency of record for Loews Hotels, a distinctive hospitality brand operating 27 premier properties across the United States.
This partnership marks a bold step forward in Loews’ commitment to elevating its guest experience through data-driven digital transformation. Together, we’ll deliver precision media strategies and full-funnel performance marketing—rooted in real-time insights and measurable outcomes.
As agency of record, New Engen will lead Connected TV (CTV), streaming, paid social, paid search, and advanced analytics for the Loews portfolio (excluding its Orlando properties). Our shared goal? To bring next-level sophistication to every campaign and ensure every media dollar drives meaningful business results.
Loews Hotels is a brand with an incredible legacy and a clear vision for growth. We’re proud to partner with a team that values measurable business impact—and we’re excited to help accelerate their digital marketing strategy with data-driven insights and market-level precision.Justin Hayashi, CEO at New Engen
We’re also supporting Loews with custom-built dashboards that offer real-time visibility into performance, enabling smarter decisions and seamless collaboration across teams. By embedding closely with the Loews brand team, we’re fueling a fast feedback loop between creative and performance—turning insights into action, faster.
Read the original press release: New Engen Named Digital Marketing Agency of Record by Loews Hotels.
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