New Engen Named Digital Marketing Agency of Record for Checkers & Rally’s

The following is a summary of a press release originally published by GlobeNewswire on May 15, 2025.

We’re proud to share that New Engen has been named the digital marketing agency of record for Checkers Drive-In Restaurants, Inc., the parent company of Checkers & Rally’s. In this new partnership, we’ll lead end-to-end digital media efforts—across performance and brand—to support the company’s transformative growth strategy.

Together, we’re building a comprehensive digital presence spanning programmatic, social, search, and online video. Through advanced measurement and insights, we’ll help Checkers & Rally’s make smarter, faster marketing decisions grounded in real-time data.

“Checkers is an iconic brand known for its legendary taste, innovation and value. With bold plans for the future, we’re proud to support their vision at such a pivotal moment,” said Justin Hayashi, CEO of New Engen. “From our earliest conversations with Checkers' corporate and franchise leaders, their enthusiasm for evolving how they engage with customers was clear. Our MMM analysis of their brand helped uncover powerful opportunities to unify data, customer research, and creative into a connected, full-funnel strategy—and we’re excited to help drive measurable impact across their entire marketing ecosystem.”

Read the original press release: New Engen Fuels Business Transformation for Checkers & Rally’s as Its New Digital Marketing Agency of Record

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