4.27.2022
One Campaign to Rule Them All: Preparing for the Google Performance Max Changeover
Google is adding even more automated functionality to its ad platform. The latest change comes in the form of a new campaign type called Performance Max.
Blog
Learn from our innovative marketers, who test everything from messaging strategies to digital platform gamesmanship.
4.8.2022
Is Amazon’s Marketplace the Answer to eCommerce Marketers’ Privacy Concerns?
In this blog post, we unpack how an Amazon Marketplace strategy informed by holistic cross-channel insights can help brands unlock incremental revenue opportunities in a time when eCommerce marketers are seeing channel-specific decline due to iOS updates.
3.4.2022
How the Buy Now, Pay Later phenomenon is changing retail
Buy Now, Pay Later (BNPL) options deliver a practical, interest-free solution, minimizing the sting of large upfront purchases by breaking out the cost into a few interest-free payments.
3.2.2022
Should fashion brands lean into the metaverse?
The metaverse is here, and now fashion brands are taking advantage of a rapidly-growing opportunity. In this blog post, we unpack the metaverse opportunity for fashion brands.
3.18.2022
Google is Deprecating Universal Analytics. Now What?
Google has announced it will phase out web-based Universal Analytics next year and roll out the web and app-based Google Analytics 4 (GA4). This overhaul comes as Google and other companies tackle increased consumer privacy expectations and complex international privacy legislation and regulation.
3.8.2022
Deeds Not Words on International Women’s Day 2022
Happy International Women’s Day 2022! Today, we look at how one Twitter bot is working to #BreakTheBias through a combination of creativity and technology to hold brands accountable for gender equality in the workplace.
3.3.2022
Will TikTok’s latest update signal a shift in the video-sharing landscape?
TikTok recently announced it would expand its 3-minute cap on videos to 10-minutes. This signals a move to appeal to even more types of content creators.
1.18.2022
New Engen and Acorn Influence Join Forces to Create Expanded Digital Marketing Offering
Digital marketing agency New Engen, Inc. today announced it has joined forces with Acorn Influence, a leading influencer marketing agency .
1.5.2022
Built In Seattle Names New Engen One of Seattle’s ‘Best Places to Work’
Built In Seattle Names New Engen one of Seattle’s ‘Best Places to Work’
12.8.2021
New Engen Announces Equity Investment From Insignia Capital Group
We’re thrilled to announce that we have finalized an equity investment from Insignia Capital Group. Put simply, this new investment will help us accelerate our next stage of growth, expand our capability set while continuing to provide the best possible service for our clients.
12.2.2021
Bold Moves Win: 3 Strategies for Thriving in the Age of Digital Reckoning
Bold, innovative brands are making strategic moves that allow them to be agile, adaptable, and bold in their markets and industries. As a result of research, innovative strategy, and external partners these brands are growing despite macro and micro market influences.
10.12.2021
The Retail Holiday Checklist Panel: Your Secret To Success This Season
New Engen VP of Creative, Cristin Ford, and Sur La Table Head of Marketing, Natalie Brown, discuss holiday trends past and present in an eTail panel moderated by Elizabeth Robillard.
10.8.2021
The 2021 Guide to Holiday Prep for eCommerce Marketers
In The 2021 Guide to Holiday Prep for eCommerce Marketers, we reflect on the impacts of 2020, what has changed in 2021, the consumer trends impacting eCommerce brands this season, and how marketers can respond right now.
10.4.2021
We Made AdWeek's 75 Fastest Growing Agencies List
And just like that, New Engen was named one of AdWeek’s 75 Fastest Growing Agencies across the globe! This wouldn’t be possible without our innovative clients and partners, and our team delivering breakthrough results for them every day.
9.24.2021
The Drum Digital Industries ‘Agency of the Year’ Finalists
As digital marketing obsessives, we’ve been longtime super fans of The Drum alongside thousands upon thousands of savvy marketers, which is why we are overjoyed to share we’ve been recognized for our achievements and named a finalist for The Drum Awards for Digital Industries ‘Agency of the Year!’
9.2.2021
Introducing The Invincible eCommerce Action Plan
In our new white paper, “The Invincible eCommerce Action Plan” we give you a tactical 5-step guide to building a truly invincible brand no crisis can shake up or take down.
8.19.2021
New Engen Made the Inc. 5000 Fastest-Growing Companies List
After years of hard work, and hyperfocus on growing our agency and talent across a wide range of media and creative disciplines, we made the 2021 Inc. 5000 Fastest Growing Companies in America list! We’re so proud and grateful to be recognized for our hard work.
6.8.2021
Adworld 2021 Recap: A Proven Revenue-Driving Creative Playbook in Under 20 Minutes
At AdWorld 2021, we presented The Winning Creative Playbook: How to Test Your Way Into $1B Revenue in 2021 & Beyond. In just under 20-minutes, we give you a peek into the playbook we use every day to help clients achieve their wildest performance marketing dreams.
5.19.2021
Channel Partner Spotlight: A Google Premier Partner Love Story
Because who doesn’t love a good love story? We’re so touched that Google highlighted our partnership in their recent case study! Since 2016, we’ve helped countless clients manage thousands of successful Google Ad campaigns — all through Google’s customized support.
5.18.2021
Two Weeks After iOS 14.5, Here’s What We Know
The latest Apple iOS 14.5 update comes with even more changes directly impacting your mobile campaigns. Don’t you worry — we've been monitoring these updates closely since day one, and have put together an easy-to-use guide to help you make informed decisions on your mobile campaigns right away.
4.16.2021
Owning Your Brand's Social Responsibility
How to identify what’s most important to your audience, turn words into actions, make an impact, and remain authentic.
12.22.2020
Facebook Ramps Up Battle Against Apple's iOS 14 Privacy Changes
The social ads giant is drawing a line in the sand over Apple's new AppTrackingTransparency prompt.
10.30.2020
Holiday Creative in the COVID Era: How to Keep the Spirit Alive in 2020
The holidays are here, injecting a dose of much-needed cheer to cap off a year of many challenges. For creatives, there is comfort in the knowledge that marketing best practices still apply.
10.16.2020
Cyber Week or Cyber Month?
Two weeks into Q4, the surprises of 2020 keep coming. In spite of a volatile economy, this Cyber Week is set to be the biggest ever. How a pandemic, an election, and a holiday rush will come together to create a perfect storm.
9.15.2020
iOS 14 Is Coming. What Does It Mean For Facebook Marketers?
While Mark Zuckerberg was going viral for this (bigfoot-esque) picture of him surfing off the coast of Hawaii, Facebook announced they will no longer be riding the wave of IDFA data from some Apple users, thanks to a suite of recently announced iOS 14 privacy changes. This has serious implications.
12.10.2020
Don’t Just Keep Up with Social – Get Ahead of it
Some recent marketing food for thought: with the constantly evolving economic disparity, civil unrest, and uncertainty across the world – are ‘best practices on social’ even relevant anymore? The answer is murky, but I’ll forge on with a “yes, and” response... maybe a “yes, but.”
7.31.2020
Advertising on Facebook – The Classic Image Ad is Here to Stay
Video, video, video. For the past 2-3 years, all we’ve been hearing is that video is the future of Facebook advertising. The prognosticators were not wrong, but when looking at direct response creative, it turns out – the classic image ad is here to stay.
7.31.2020
Facebook’s Limited Data Use & What it Means for (LD)U
Although the CCPA went into effect in January, there has been a recent resurgence in conversation regarding the law, thanks to Facebook’s announcement on June 23 of a new feature called “Limited Data Use.”
7.12.2020
So, More People Are Online – but What Are They Doing?
We are now entering our fifth month of the COVID-19 pandemic and, it’s safe to say, it’s no longer insightful to point out that people are spending more time online. You’re reading this now, aren’t you? But what is everyone else doing?
7.22.2020
Keeping Your Creative Authentic in a Crisis
“We’re here for you.” Those of us with even the slightest pulse on media, advertising, and social platforms over the past few months have likely noticed a shift in creative strategy from advertisers.
7.11.2020
The Cold, Hard Facebook FAQs – Stop Hate for Profit
To boycott Facebook or not to boycott Facebook? For advertisers right now, that seems to be the question. We’re sharing some frequently asked questions we’ve received from clients to ensure you can make the most prudent decisions for your unique business needs during the month of July.
6.12.2020
How to Get Scrappy with Creative
No studio? No problem. Just because mandatory quarantine is restricting in-person content production, photo, and video shoots doesn’t mean that your asset pipeline needs to stagnate. We've put together three creative and quick tips to help you elevate your content while you isolate.
6.12.2020
Changing the Channel: Go Where The Customers Are
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.
6.12.2020
Ad Trends: The Windy Road to Recovery
Please keep your hands, arms, and legs inside the ride at all times. After a period of intense fluctuation in demand and CPM in March and April, the digital advertising space has entered into a period of relative stasis over the last month.
4.11.2020
An upper funnel opportunity? Maybe. Experiment with new channels? Yes.
It is critical for businesses to increase adaptability and accelerate the pace of decision-making in an environment that as we all understand is not just challenging but also characterized by high uncertainty and rapid change.
11.1.2020
Forrester Report: New Engen’s Total Economic Impact 2019
In 2019, New Engen partnered with Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the ROI companies may realize when leveraging our services.
4.25.2019
Exploring the Amazon
As we all know, Amazon is growing fast and is here to stay. As a new platform, Amazon has not yet established its best practices, making it slightly difficult to adopt beyond the experimentation phase… but that’s where we come in!
1.23.2019
10 Mistakes You're Making in Creative
There are several factors that go into executing a successful campaign – but one of the most crucial? Your Creative – especially on Facebook.
1.15.2019
Come At Me, Marketer
Last week, I had one of the best conversations with the Senior Director of Marketing of one of our largest accounts – let’s go ahead and call her “Kelly.”
12.14.2018
Holiday Tips Just Q4 You
Over the next couple of weeks, we will be sharing tips and insights from the New Engen Performance Marketing team to ensure you dominate your December goals and finish out the year strong.
10.30.2018
Is Data Trustworthy or Just History?
When it comes to winning in customer acquisition – should performance marketers make decisions based on data or… their gut? Here’s what science has to say about it.
10.18.2018
Declining Facebook Performance? We Got You.
If you’re noticing some of your Facebook marketing campaigns aren’t quite performing like they once were – you’re not alone!
9.10.2018
The New Digital Marketing Paradigm – Ignore It and Get Left Behind
In digital marketing today, there is a paradigm happening where brands need to convey themselves in the way their customers want vs. the way they want.
8.27.2018
Digital Marketing Maturity Revealed
Do you know the digital maturity of your marketing—are you a toddler, teen or adult? Understanding what stage you’re in can add clarity to your journey and help you make the right decisions.
8.14.2018
Top 4 Mobile App Advertising Myths
Break these mobile app advertising myths to succeed in acquiring users for your mobile app. Helpful tips for adding mobile app ads to your mobile advertising strategy.
2.7.2018
2018 Digital Marketing Watch List
2017 was another banner year for e-commerce and digital marketing - and we've only scratched the surface. As Internet advertising continues to grow in every market globally, buyers and sellers alike are in a massive execution "Olympics" for new products and customers, respectively.
6.11.2020
CTV: Go Where the Customers Are
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent… binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.