At AdWorld 2021, we presented The Winning Creative Playbook: How to Test Your Way Into $1B Revenue in 2021 & Beyond. In just under 20-minutes, we give you a peek into the playbook we use every day to help clients achieve their wildest performance marketing dreams.
Because who doesn’t love a good love story? We’re so touched that Google highlighted our partnership in their recent case study! Since 2016, we’ve helped countless clients manage thousands of successful Google Ad campaigns — all through Google’s customized support.
The latest Apple iOS 14.5 update comes with even more changes directly impacting your mobile campaigns. Don’t you worry — we've been monitoring these updates closely since day one, and have put together an easy-to-use guide to help you make informed decisions on your mobile campaigns right away.
How to identify what’s most important to your audience, turn words into actions, make an impact, and remain authentic.
The social ads giant is drawing a line in the sand over Apple's new AppTrackingTransparency prompt.
The holidays are here, injecting a dose of much-needed cheer to cap off a year of many challenges. For creatives, there is comfort in the knowledge that marketing best practices still apply.
Two weeks into Q4, the surprises of 2020 keep coming. In spite of a volatile economy, this Cyber Week is set to be the biggest ever. How a pandemic, an election, and a holiday rush will come together to create a perfect storm.
While Mark Zuckerberg was going viral for this (bigfoot-esque) picture of him surfing off the coast of Hawaii, Facebook announced they will no longer be riding the wave of IDFA data from some Apple users, thanks to a suite of recently announced iOS 14 privacy changes. This has serious implications.
Some recent marketing food for thought: with the constantly evolving economic disparity, civil unrest, and uncertainty across the world – are ‘best practices on social’ even relevant anymore? The answer is murky, but I’ll forge on with a “yes, and” response... maybe a “yes, but.”
Video, video, video. For the past 2-3 years, all we’ve been hearing is that video is the future of Facebook advertising. The prognosticators were not wrong, but when looking at direct response creative, it turns out – the classic image ad is here to stay.
Although the CCPA went into effect in January, there has been a recent resurgence in conversation regarding the law, thanks to Facebook’s announcement on June 23 of a new feature called “Limited Data Use.”
We are now entering our fifth month of the COVID-19 pandemic and, it’s safe to say, it’s no longer insightful to point out that people are spending more time online. You’re reading this now, aren’t you? But what is everyone else doing?
“We’re here for you.” Those of us with even the slightest pulse on media, advertising, and social platforms over the past few months have likely noticed a shift in creative strategy from advertisers.
To boycott Facebook or not to boycott Facebook? For advertisers right now, that seems to be the question. We’re sharing some frequently asked questions we’ve received from clients to ensure you can make the most prudent decisions for your unique business needs during the month of July.
No studio? No problem. Just because mandatory quarantine is restricting in-person content production, photo, and video shoots doesn’t mean that your asset pipeline needs to stagnate. We've put together three creative and quick tips to help you elevate your content while you isolate.
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.
Please keep your hands, arms, and legs inside the ride at all times. After a period of intense fluctuation in demand and CPM in March and April, the digital advertising space has entered into a period of relative stasis over the last month.
It is critical for businesses to increase adaptability and accelerate the pace of decision-making in an environment that as we all understand is not just challenging but also characterized by high uncertainty and rapid change.
In 2019, New Engen partnered with Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the ROI companies may realize when leveraging our services.
As we all know, Amazon is growing fast and is here to stay. As a new platform, Amazon has not yet established its best practices, making it slightly difficult to adopt beyond the experimentation phase… but that’s where we come in!
There are several factors that go into executing a successful campaign – but one of the most crucial? Your Creative – especially on Facebook.
Last week, I had one of the best conversations with the Senior Director of Marketing of one of our largest accounts – let’s go ahead and call her “Kelly.”
Over the next couple of weeks, we will be sharing tips and insights from the New Engen Performance Marketing team to ensure you dominate your December goals and finish out the year strong.
When it comes to winning in customer acquisition – should performance marketers make decisions based on data or… their gut? Here’s what science has to say about it.
If you’re noticing some of your Facebook marketing campaigns aren’t quite performing like they once were – you’re not alone!
In digital marketing today, there is a paradigm happening where brands need to convey themselves in the way their customers want vs. the way they want.
Do you know the digital maturity of your marketing—are you a toddler, teen or adult? Understanding what stage you’re in can add clarity to your journey and help you make the right decisions.
Break these mobile app advertising myths to succeed in acquiring users for your mobile app. Helpful tips for adding mobile app ads to your mobile advertising strategy.
2017 was another banner year for e-commerce and digital marketing - and we've only scratched the surface. As Internet advertising continues to grow in every market globally, buyers and sellers alike are in a massive execution "Olympics" for new products and customers, respectively.
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent… binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.