As the digital media landscape continues to evolve, performance marketing teams are having a hard time deciding where to focus. Our very own VP of Media Services, Kevin Goodwin, shares what we're prioritizing this quarter.
We are excited to share that New Engen is a finalist for the Modern Retail Awards for Best Retailer/Agency Collaboration. Congratulations to the other finalists!
Online shoppers search for the best prices and delivery dates — check out how one Amazon offering aims to help e-commerce brands grow and to give consumers more of what they want.
Social media subscriptions let members enjoy exclusive features — learn how expanded features of these subscriptions can widen brands’ reach and raise levels of customer engagement
E-commerce is driven by increasingly immersive experiences — read on to learn about how one app is bringing new ways of shopping to the beauty space.
New Engen has been named as a winner in the Advertising category of Inc.’s 2022 Best in Business list – their third annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole.
Buy Now, Pay Later is the runaway hit this holiday. Take a look at how it’s expanding for shoppers looking to turn squeezed budgets into holiday magic.
Holiday favorites come in many shapes and sizes — check out how two brands are teaming up to offer a festive holiday meal kit that taps into the power of Christmas movies and sweet treats.
This holiday shopping season has retailers on their toes to serve up the best deals and capture consumer attention. Read on to see how New Engen’s Holiday Guide is helping businesses navigate the busiest time of the year!
It’s safe to say Twitter’s ad dollars are going anywhere but there — and other platforms are quickly taking advantage, pushing brand safety as a value driver with advertisers. So what does that mean for you?
Tis the season ... to make sure you can return those gifts you’re not sure about! The era of “hassle-free returns” might be coming to an end. Find out what changes retailers are making to their return policies.
Advertising on Twitter is now high risk. How much does this actually impact advertisers?
Luxury resale is taking off, largely because it appeals to shoppers’ thrifty nature and appetite for quality goods. Understanding reCommerce is key for retailers across industries and categories. See how online resale will impact luxury shopping and buying.
Consumers want to support brands that align with their values and REI comes through with a major value-forward move ahead of the biggest shopping day of the year. See what we can learn from one outdoor retailers’ Thanksgiving message.
We’re less than a year away from Google deprecating Universal Analytics in favor of Google Analytics 4 (GA4) - the next generation of the platform. With the changeover, a few key metrics will look different which will impact existing measurement programs.
On October 27, New Engen took home the award for Online Sales across the U.S. and Canada in NYC.
Despite TikTok’s privacy and credibility concerns TikTok is a powerful platform with an even more powerful reach. The platform has proven its earning potential and longevity repeatedly amongst advertisers as ad dollars continue to shift from other channels, from Facebook, YouTube, Snapchat, and TV.
Have you ever heard that expression “Age before beauty" ... if you’re questioning why “age” and “beauty” are positioned as opposites, you’re going to be nodding along when you read what The Body Shop is up to! Check it out in today’s RSI trend bite.
Are you tired? ‘cause you’ve been running through our minds all day 👟. ... this is awkward. Let’s get into today’s trend article.
We had a blast connecting, learning, and presenting at #Brandweek in Miami last week! Our partner, Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, and our CEO, Justin Hayashi shared the Main Stage for an engaging discussion.
Award season is back in full swing! Did you hear the exciting news? Google recently announced that New Engen is a* *finalist for the Google Premier Partner of the Year Award in the Online Sales Category for 2022!
The 2022 holiday season is here! As we get into this expanded season, we see the consumer and brand landscapes changing. Digital marketing approaches that incorporate the guidance outlined in the following trends will be more prepared to succeed in the dynamic holiday shopping marketplace.
New Engen’s Head of Research, Strategy, and Insights, Anna Otieno breaks down shifts in consumer spending and how retailers, brands, and marketers can adapt in her latest ANA article.
Read what our VP of Media Services, Kevin Goodwin had to say about Ye’s pivot from an online to brick and mortar focused shopping experience for his design company, Yeezy in Glossy’s latest article.
Subscription boxes come in all shapes and sizes — find out how some brands are navigating the ins and outs of changes to the sub box market, spurred on by inflation and budget-focused shopping behaviors.
Check out what our CEO, Justin Hayashi has to say in his recent interview with Suchita Dey from MarTech360. Justin shares stories of his digital career journey, his tips for leadership success, building a brand in an ever-changing environment, and more.
We are excited to announce that New Engen has been named one of Inc. 5000’s Fastest-Growing Private Companies in America, placing us on the list for a second year in a row!
A solution that puts your products in front of hundreds of millions of potential customers via a single campaign? Sign us up! The reality of Google’s new Performance Max campaigns, however, is a little more complicated. Let’s jump in…
Today's hyper-competitive digital marketing ecosystem requires a different level of creative agility to help your brand stand out.
Justin Hayashi and Anna Otieno explain what a Netflix acquisition of Roku could mean for both companies, the future of streaming, and media players in the space in a featured article on The Drum.
Jordan Cardonick's Advertising Week feature explains why and how to use data analytics to drive greater business outcomes.
Google is adding even more automated functionality to its ad platform. The latest change comes in the form of a new campaign type called Performance Max.
In this blog post, we unpack how an Amazon Marketplace strategy informed by holistic cross-channel insights can help brands unlock incremental revenue opportunities in a time when eCommerce marketers are seeing channel-specific decline due to iOS updates.
Buy Now, Pay Later (BNPL) options deliver a practical, interest-free solution, minimizing the sting of large upfront purchases by breaking out the cost into a few interest-free payments.
The metaverse is here, and now fashion brands are taking advantage of a rapidly-growing opportunity. In this blog post, we unpack the metaverse opportunity for fashion brands.
Google has announced it will phase out web-based Universal Analytics next year and roll out the web and app-based Google Analytics 4 (GA4). This overhaul comes as Google and other companies tackle increased consumer privacy expectations and complex international privacy legislation and regulation.
Happy International Women’s Day 2022! Today, we look at how one Twitter bot is working to #BreakTheBias through a combination of creativity and technology to hold brands accountable for gender equality in the workplace.
TikTok recently announced it would expand its 3-minute cap on videos to 10-minutes. This signals a move to appeal to even more types of content creators.
Digital marketing agency New Engen, Inc. today announced it has joined forces with Acorn Influence, a leading influencer marketing agency .
Built In Seattle Names New Engen one of Seattle’s ‘Best Places to Work’
We’re thrilled to announce that we have finalized an equity investment from Insignia Capital Group. Put simply, this new investment will help us accelerate our next stage of growth, expand our capability set while continuing to provide the best possible service for our clients.
Bold, innovative brands are making strategic moves that allow them to be agile, adaptable, and bold in their markets and industries. As a result of research, innovative strategy, and external partners these brands are growing despite macro and micro market influences.
New Engen VP of Creative, Cristin Ford, and Sur La Table Head of Marketing, Natalie Brown, discuss holiday trends past and present in an eTail panel moderated by Elizabeth Robillard.
In The 2021 Guide to Holiday Prep for eCommerce Marketers, we reflect on the impacts of 2020, what has changed in 2021, the consumer trends impacting eCommerce brands this season, and how marketers can respond right now.
And just like that, New Engen was named one of AdWeek’s 75 Fastest Growing Agencies across the globe! This wouldn’t be possible without our innovative clients and partners, and our team delivering breakthrough results for them every day.
As digital marketing obsessives, we’ve been longtime super fans of The Drum alongside thousands upon thousands of savvy marketers, which is why we are overjoyed to share we’ve been recognized for our achievements and named a finalist for The Drum Awards for Digital Industries ‘Agency of the Year!’
In our new white paper, “The Invincible eCommerce Action Plan” we give you a tactical 5-step guide to building a truly invincible brand no crisis can shake up or take down.
After years of hard work, and hyperfocus on growing our agency and talent across a wide range of media and creative disciplines, we made the 2021 Inc. 5000 Fastest Growing Companies in America list! We’re so proud and grateful to be recognized for our hard work.
At AdWorld 2021, we presented The Winning Creative Playbook: How to Test Your Way Into $1B Revenue in 2021 & Beyond. In just under 20-minutes, we give you a peek into the playbook we use every day to help clients achieve their wildest performance marketing dreams.
Because who doesn’t love a good love story? We’re so touched that Google highlighted our partnership in their recent case study! Since 2016, we’ve helped countless clients manage thousands of successful Google Ad campaigns — all through Google’s customized support.
The latest Apple iOS 14.5 update comes with even more changes directly impacting your mobile campaigns. Don’t you worry — we've been monitoring these updates closely since day one, and have put together an easy-to-use guide to help you make informed decisions on your mobile campaigns right away.
How to identify what’s most important to your audience, turn words into actions, make an impact, and remain authentic.
The social ads giant is drawing a line in the sand over Apple's new AppTrackingTransparency prompt.
The holidays are here, injecting a dose of much-needed cheer to cap off a year of many challenges. For creatives, there is comfort in the knowledge that marketing best practices still apply.
Two weeks into Q4, the surprises of 2020 keep coming. In spite of a volatile economy, this Cyber Week is set to be the biggest ever. How a pandemic, an election, and a holiday rush will come together to create a perfect storm.
While Mark Zuckerberg was going viral for this (bigfoot-esque) picture of him surfing off the coast of Hawaii, Facebook announced they will no longer be riding the wave of IDFA data from some Apple users, thanks to a suite of recently announced iOS 14 privacy changes. This has serious implications.
Some recent marketing food for thought: with the constantly evolving economic disparity, civil unrest, and uncertainty across the world – are ‘best practices on social’ even relevant anymore? The answer is murky, but I’ll forge on with a “yes, and” response... maybe a “yes, but.”
Video, video, video. For the past 2-3 years, all we’ve been hearing is that video is the future of Facebook advertising. The prognosticators were not wrong, but when looking at direct response creative, it turns out – the classic image ad is here to stay.
Although the CCPA went into effect in January, there has been a recent resurgence in conversation regarding the law, thanks to Facebook’s announcement on June 23 of a new feature called “Limited Data Use.”
We are now entering our fifth month of the COVID-19 pandemic and, it’s safe to say, it’s no longer insightful to point out that people are spending more time online. You’re reading this now, aren’t you? But what is everyone else doing?
“We’re here for you.” Those of us with even the slightest pulse on media, advertising, and social platforms over the past few months have likely noticed a shift in creative strategy from advertisers.
To boycott Facebook or not to boycott Facebook? For advertisers right now, that seems to be the question. We’re sharing some frequently asked questions we’ve received from clients to ensure you can make the most prudent decisions for your unique business needs during the month of July.
No studio? No problem. Just because mandatory quarantine is restricting in-person content production, photo, and video shoots doesn’t mean that your asset pipeline needs to stagnate. We've put together three creative and quick tips to help you elevate your content while you isolate.
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.
Please keep your hands, arms, and legs inside the ride at all times. After a period of intense fluctuation in demand and CPM in March and April, the digital advertising space has entered into a period of relative stasis over the last month.
It is critical for businesses to increase adaptability and accelerate the pace of decision-making in an environment that as we all understand is not just challenging but also characterized by high uncertainty and rapid change.
In 2019, New Engen partnered with Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the ROI companies may realize when leveraging our services.
As we all know, Amazon is growing fast and is here to stay. As a new platform, Amazon has not yet established its best practices, making it slightly difficult to adopt beyond the experimentation phase… but that’s where we come in!
There are several factors that go into executing a successful campaign – but one of the most crucial? Your Creative – especially on Facebook.
Last week, I had one of the best conversations with the Senior Director of Marketing of one of our largest accounts – let’s go ahead and call her “Kelly.”
Over the next couple of weeks, we will be sharing tips and insights from the New Engen Performance Marketing team to ensure you dominate your December goals and finish out the year strong.
When it comes to winning in customer acquisition – should performance marketers make decisions based on data or… their gut? Here’s what science has to say about it.
If you’re noticing some of your Facebook marketing campaigns aren’t quite performing like they once were – you’re not alone!
In digital marketing today, there is a paradigm happening where brands need to convey themselves in the way their customers want vs. the way they want.
Do you know the digital maturity of your marketing—are you a toddler, teen or adult? Understanding what stage you’re in can add clarity to your journey and help you make the right decisions.
Break these mobile app advertising myths to succeed in acquiring users for your mobile app. Helpful tips for adding mobile app ads to your mobile advertising strategy.
2017 was another banner year for e-commerce and digital marketing - and we've only scratched the surface. As Internet advertising continues to grow in every market globally, buyers and sellers alike are in a massive execution "Olympics" for new products and customers, respectively.