12.10.2024
New Engen Announces Kathleen Coughlin as VP of Social Commerce
New Engen is thrilled to welcome Kathleen Coughlin as Vice President of Social Commerce for the agency.
Blog
Here, you will find information on the awards we have won, upcoming events we will be attending or presenting at, and other updates on the exciting happenings within our companies.
9.26.2024
New Engen Acquires Donut Digital
In acquiring Donut Digital, a leading creative-led performance marketing agency, New Engen further expands its ability to deliver top-notch creative and media solutions.
9.10.2024
New Engen Launches Proprietary Bid Multiplier for Meta ASC+ Campaigns
New Engen unveils proprietary Bid Multiplier UI to provide enhanced optimization of Meta Advantage+ Shopping campaigns.
9.4.2024
New Engen Recognized as a Hello Partner Top Affiliate Marketing Agency
New Engen is honored to be a Hello Partner Top 30 Affiliate Agency for 2024.
8.13.2024
New Engen Is a Four-Time Honoree on the Inc. 5000 Fastest-Growing List
New Engen Makes Inc. 5000 List Again! We're proud to be recognized as one of the fastest-growing private companies in America.
7.25.2024
New Engen Appoints Ashley Hill as Vice President of Affiliate
New Engen is pleased to announce the appointment of Ashley Hill as its new Vice President of Affiliate.
7.2.2024
New Engen Appoints Henry Prevette as VP of Business Development
Henry Prevette joins New Engen as VP of Business Development. Check out the press release to learn more.
7.2.2024
SNIPES Selects New Engen as Digital Marketing Agency of Record
We are thrilled to announce that SNIPES has selected New Engen as the sneaker and streetwear retailer’s U.S. digital marketing agency of record.
6.18.2024
New Engen Named One of Inc. Magazine's Best Workplaces of 2024
New Engen has been named one of Inc. Magazine's Best Workplaces of 2024, recognizing our commitment to fostering a supportive, innovative, and empowering culture that puts our people first.
5.7.2024
New Engen Partners with Cotopaxi as their Digital Agency of Record
New Engen is proud to announce our partnership with mission-driven adventure brand Cotopaxi as their Digital Agency of Record.
4.22.2024
Celebrating Our Partnership Award Win: Best Influencer Marketing Partnership
Discover how our award-winning affiliate marketing team collaborated with a popular size-inclusive women’s shape wear basics retailer to drive impressive results through influencer partnerships.
4.5.2024
Hunter Poole, Acorn Influence VP of Brand Partnerships, Makes P2PI 40 Under 40 List
Hunter Poole, VP of Brand Partnerships at Acorn Influence, a New Engen company, has been recognized by the Path to Purchase Institute in its 2024 class of 40 Under 40 leaders.
1.18.2024
Acorn Influence Welcomes Blake Marts as VP of Corporate Strategy
Meet Blake Marts, the new VP of Corporate Strategy at Acorn Influence, shaping growth, product development, and integration in our latest announcement.
12.19.2023
New Engen Appoints Andrew Richardson as SVP of Advanced Analytics & Measurement
Andrew Richardson joins New Engen as the Senior VP of Advanced Measurement & Analytics. Check out the press release to learn more.
10.5.2023
SeatGeek Joins Forces with LT Partners to Unlock Strategic Growth at Scale
SeatGeek has selected LT Partners to drive powerful incremental growth for SeatGeek partners nationwide via a new platform. Dive in to learn more about this exciting new venture.
8.16.2023
New Engen Is Ranked On Inc. 5000’s Fastest Growing Companies List for the 3rd Year in a Row!
We are excited to announce that New Engen has been named one of Inc. 5000’s Fastest-Growing Private Companies in America, placing us on the list for a third year in a row!
5.9.2023
New Engen and Acorn Influence Named One of Inc Magazine's Best Workplaces of 2023
New Engen and Acorn Influence have been named one of Inc Magazine's Best Workplaces of 2023, recognizing our commitment to fostering a supportive, innovative, and empowering culture that puts our people first.
4.6.2023
In the News: Of All the Concerns Marketers May (or May Not) Have About TikTok Right Now, the Pixel Isn’t One of Them
TikTok has become one of the fastest-growing social media platforms, and brands are eager to tap into its potential.
4.6.2023
In the News: Potential TikTok Ban Sends Advertisers Scrambling
Is TikTok's potential ban leaving your marketing strategy in the dark? With 150M monthly U.S. users, the platform's uncertain future has advertisers worried.
3.6.2023
In the News: The Latest Threat of TikTok Bans Have Caused Marketers to Raise an Eyebrow
Kevin Goodwin, VP of Performance Marketing at New Engen, and Head of Research, Strategy, and Insights, Anna Otieno share their insights on the latest privacy concerns regarding TikTok.
2.15.2023
In the News: Welcome to Our Hyper Automated Marketing Future—And Why It’s a Good Thing
AI, automation, and programmatic ad buying have completely changed the marketing game. Are you ready to embrace the future of automated marketing? Kevin Goodwin, VP of Performance Marketing at New Engen, highlights why marketers must embrace automation — and why it's a good thing.
2.14.2023
In the News: The Ad World Is Changing Dramatically, and We All Need to Change with It
New Engen CEO, Justin Hayashi, spoke with Advertising Week’s, AW360, to discuss the major trends and shifts happening that are critical for marketers to keep up with.
2.1.2023
ANA Spotlight: Your Attribution Model May Be Data Driven – But It’s Still Not the Right Answer
Read what Jordan Cardonick, VP of Analytics and Technology at New Engen, had to say about the importance of testing and learning to understand the true impact of your marketing efforts in a feature by the Association of National Marketers
1.23.2023
Where We're Focusing in Q1: Automation, Contribution, and Data Integration
As the digital media landscape continues to evolve, performance marketing teams are having a hard time deciding where to focus. Our very own VP of Media Services, Kevin Goodwin, shares what we're prioritizing this quarter.
1.23.2023
New Engen Named a Finalist for the Modern Retail Awards for Best Retailer/Agency Collaboration
We are excited to share that New Engen is a finalist for the Modern Retail Awards for Best Retailer/Agency Collaboration. Congratulations to the other finalists!
12.6.2022
New Engen Honored to Make Inc.'s 2022 Best in Business List for Advertising
New Engen has been named as a winner in the Advertising category of Inc.’s 2022 Best in Business list – their third annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole.
11.17.2022
In the News: Where Exactly Are Twitter’s Lost Ad Dollars Going?
It’s safe to say Twitter’s ad dollars are going anywhere but there — and other platforms are quickly taking advantage, pushing brand safety as a value driver with advertisers. So what does that mean for you?
11.15.2022
In the News: GroupM Is Telling Advertisers That Twitter Is a ‘High Risk’ Media Buy
Advertising on Twitter is now high risk. How much does this actually impact advertisers?
10.28.2022
2022 Google Premier Partner Award Winner
On October 27, New Engen took home the award for Online Sales across the U.S. and Canada in NYC.
10.13.2022
In the News: TikTok Continues To Be a Brand Marketer Darling Despite Its Geopolitical Dramas
Despite TikTok’s privacy and credibility concerns TikTok is a powerful platform with an even more powerful reach. The platform has proven its earning potential and longevity repeatedly amongst advertisers as ad dollars continue to shift from other channels, from Facebook, YouTube, Snapchat, and TV.
9.22.2022
Brandweek Recap: New Engen CEO, Justin Hayashi, and Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+ Share the Main Stage
We had a blast connecting, learning, and presenting at #Brandweek in Miami last week! Our partner, Jason Harvey, SVP of Business Operations and Subscriber Growth at BET+, and our CEO, Justin Hayashi shared the Main Stage for an engaging discussion.
9.21.2022
New Engen is a finalist for the 2022 Google Premier Partner of the Year Award in the Online Sales Category
Award season is back in full swing! Did you hear the exciting news? Google recently announced that New Engen is a* *finalist for the Google Premier Partner of the Year Award in the Online Sales Category for 2022!
9.20.2022
ANA Spotlight: Consumer Spending Is Shifting — Here’s How to Adapt
New Engen’s Head of Research, Strategy, and Insights, Anna Otieno breaks down shifts in consumer spending and how retailers, brands, and marketers can adapt in her latest ANA article.
9.20.2022
In the News: What Will an Independent Yeezy Look Like?
Read what our VP of Media Services, Kevin Goodwin had to say about Ye’s pivot from an online to brick and mortar focused shopping experience for his design company, Yeezy in Glossy’s latest article.
8.31.2022
In the news: New Engen CEO, Justin Hayashi, is interviewed by MarTech360
Check out what our CEO, Justin Hayashi has to say in his recent interview with Suchita Dey from MarTech360. Justin shares stories of his digital career journey, his tips for leadership success, building a brand in an ever-changing environment, and more.
8.19.2022
New Engen Is Ranked On Inc. 5000’s Fastest Growing Companies List for a 2nd Year in a Row!
We are excited to announce that New Engen has been named one of Inc. 5000’s Fastest-Growing Private Companies in America, placing us on the list for a second year in a row!
8.8.2022
Google’s Newest Campaign Tool Is Inevitable—Here’s How to Make Sure It Works for You
A solution that puts your products in front of hundreds of millions of potential customers via a single campaign? Sign us up! The reality of Google’s new Performance Max campaigns, however, is a little more complicated. Let’s jump in…
6.28.2022
ANA Spotlight: Agile Creative Is a Brand Imperative — and the Key to Better ROI
Today's hyper-competitive digital marketing ecosystem requires a different level of creative agility to help your brand stand out.
6.9.2022
The Drum Spotlight: Bold Predictions on a Netflix + Roku World
Justin Hayashi and Anna Otieno explain what a Netflix acquisition of Roku could mean for both companies, the future of streaming, and media players in the space in a featured article on The Drum.
6.9.2022
Advertising Week Spotlight: Align Data Analytics With Big Picture Goals
Jordan Cardonick's Advertising Week feature explains why and how to use data analytics to drive greater business outcomes.
4.27.2022
One Campaign to Rule Them All: Preparing for the Google Performance Max Changeover
Google is adding even more automated functionality to its ad platform. The latest change comes in the form of a new campaign type called Performance Max.
1.18.2022
New Engen and Acorn Influence Join Forces to Create Expanded Digital Marketing Offering
Digital marketing agency New Engen, Inc. today announced it has joined forces with Acorn Influence, a leading influencer marketing agency .
1.5.2022
Built In Seattle Names New Engen One of Seattle’s ‘Best Places to Work’
Built In Seattle Names New Engen one of Seattle’s ‘Best Places to Work’
12.8.2021
New Engen Announces Equity Investment From Insignia Capital Group
We’re thrilled to announce that we have finalized an equity investment from Insignia Capital Group. Put simply, this new investment will help us accelerate our next stage of growth, expand our capability set while continuing to provide the best possible service for our clients.
12.2.2021
Bold Moves Win: 3 Strategies for Thriving in the Age of Digital Reckoning
Bold, innovative brands are making strategic moves that allow them to be agile, adaptable, and bold in their markets and industries. As a result of research, innovative strategy, and external partners these brands are growing despite macro and micro market influences.
10.12.2021
The Retail Holiday Checklist Panel: Your Secret To Success This Season
New Engen VP of Creative, Cristin Ford, and Sur La Table Head of Marketing, Natalie Brown, discuss holiday trends past and present in an eTail panel moderated by Elizabeth Robillard.
10.8.2021
The 2021 Guide to Holiday Prep for eCommerce Marketers
In The 2021 Guide to Holiday Prep for eCommerce Marketers, we reflect on the impacts of 2020, what has changed in 2021, the consumer trends impacting eCommerce brands this season, and how marketers can respond right now.
10.4.2021
We Made AdWeek's 75 Fastest Growing Agencies List
And just like that, New Engen was named one of AdWeek’s 75 Fastest Growing Agencies across the globe! This wouldn’t be possible without our innovative clients and partners, and our team delivering breakthrough results for them every day.
9.24.2021
The Drum Digital Industries ‘Agency of the Year’ Finalists
As digital marketing obsessives, we’ve been longtime super fans of The Drum alongside thousands upon thousands of savvy marketers, which is why we are overjoyed to share we’ve been recognized for our achievements and named a finalist for The Drum Awards for Digital Industries ‘Agency of the Year!’
9.2.2021
Introducing The Invincible eCommerce Action Plan
In our new white paper, “The Invincible eCommerce Action Plan” we give you a tactical 5-step guide to building a truly invincible brand no crisis can shake up or take down.
8.19.2021
New Engen Made the Inc. 5000 Fastest-Growing Companies List
After years of hard work, and hyperfocus on growing our agency and talent across a wide range of media and creative disciplines, we made the 2021 Inc. 5000 Fastest Growing Companies in America list! We’re so proud and grateful to be recognized for our hard work.
6.8.2021
Adworld 2021 Recap: A Proven Revenue-Driving Creative Playbook in Under 20 Minutes
At AdWorld 2021, we presented The Winning Creative Playbook: How to Test Your Way Into $1B Revenue in 2021 & Beyond. In just under 20-minutes, we give you a peek into the playbook we use every day to help clients achieve their wildest performance marketing dreams.
5.19.2021
Channel Partner Spotlight: A Google Premier Partner Love Story
Because who doesn’t love a good love story? We’re so touched that Google highlighted our partnership in their recent case study! Since 2016, we’ve helped countless clients manage thousands of successful Google Ad campaigns — all through Google’s customized support.
5.18.2021
Two Weeks After iOS 14.5, Here’s What We Know
The latest Apple iOS 14.5 update comes with even more changes directly impacting your mobile campaigns. Don’t you worry — we've been monitoring these updates closely since day one, and have put together an easy-to-use guide to help you make informed decisions on your mobile campaigns right away.
12.22.2020
Facebook Ramps Up Battle Against Apple's iOS 14 Privacy Changes
The social ads giant is drawing a line in the sand over Apple's new AppTrackingTransparency prompt.
10.30.2020
Holiday Creative in the COVID Era: How to Keep the Spirit Alive in 2020
The holidays are here, injecting a dose of much-needed cheer to cap off a year of many challenges. For creatives, there is comfort in the knowledge that marketing best practices still apply.
10.16.2020
Cyber Week or Cyber Month?
Two weeks into Q4, the surprises of 2020 keep coming. In spite of a volatile economy, this Cyber Week is set to be the biggest ever. How a pandemic, an election, and a holiday rush will come together to create a perfect storm.
9.15.2020
iOS 14 Is Coming. What Does It Mean For Facebook Marketers?
While Mark Zuckerberg was going viral for this (bigfoot-esque) picture of him surfing off the coast of Hawaii, Facebook announced they will no longer be riding the wave of IDFA data from some Apple users, thanks to a suite of recently announced iOS 14 privacy changes. This has serious implications.
12.10.2020
Don’t Just Keep Up with Social – Get Ahead of it
Some recent marketing food for thought: with the constantly evolving economic disparity, civil unrest, and uncertainty across the world – are ‘best practices on social’ even relevant anymore? The answer is murky, but I’ll forge on with a “yes, and” response... maybe a “yes, but.”
7.31.2020
Advertising on Facebook – The Classic Image Ad is Here to Stay
Video, video, video. For the past 2-3 years, all we’ve been hearing is that video is the future of Facebook advertising. The prognosticators were not wrong, but when looking at direct response creative, it turns out – the classic image ad is here to stay.
7.31.2020
Facebook’s Limited Data Use & What it Means for (LD)U
Although the CCPA went into effect in January, there has been a recent resurgence in conversation regarding the law, thanks to Facebook’s announcement on June 23 of a new feature called “Limited Data Use.”
7.12.2020
So, More People Are Online – but What Are They Doing?
We are now entering our fifth month of the COVID-19 pandemic and, it’s safe to say, it’s no longer insightful to point out that people are spending more time online. You’re reading this now, aren’t you? But what is everyone else doing?
7.22.2020
Keeping Your Creative Authentic in a Crisis
“We’re here for you.” Those of us with even the slightest pulse on media, advertising, and social platforms over the past few months have likely noticed a shift in creative strategy from advertisers.
7.11.2020
The Cold, Hard Facebook FAQs – Stop Hate for Profit
To boycott Facebook or not to boycott Facebook? For advertisers right now, that seems to be the question. We’re sharing some frequently asked questions we’ve received from clients to ensure you can make the most prudent decisions for your unique business needs during the month of July.
6.12.2020
How to Get Scrappy with Creative
No studio? No problem. Just because mandatory quarantine is restricting in-person content production, photo, and video shoots doesn’t mean that your asset pipeline needs to stagnate. We've put together three creative and quick tips to help you elevate your content while you isolate.
6.12.2020
Changing the Channel: Go Where The Customers Are
"Are You Still Watching?" Ugh, yes... yes we are. As we all continue to adjust to this “new normal,” one thing has remained the same; time spent binge-watching. With the abrupt onset of a global pandemic, consumers have turned to video media to stay connected and entertained.
6.12.2020
Ad Trends: The Windy Road to Recovery
Please keep your hands, arms, and legs inside the ride at all times. After a period of intense fluctuation in demand and CPM in March and April, the digital advertising space has entered into a period of relative stasis over the last month.
4.11.2020
An upper funnel opportunity? Maybe. Experiment with new channels? Yes.
It is critical for businesses to increase adaptability and accelerate the pace of decision-making in an environment that as we all understand is not just challenging but also characterized by high uncertainty and rapid change.
11.1.2020
Forrester Report: New Engen’s Total Economic Impact 2019
In 2019, New Engen partnered with Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the ROI companies may realize when leveraging our services.
4.25.2019
Exploring the Amazon
As we all know, Amazon is growing fast and is here to stay. As a new platform, Amazon has not yet established its best practices, making it slightly difficult to adopt beyond the experimentation phase… but that’s where we come in!
1.23.2019
10 Mistakes You're Making in Creative
There are several factors that go into executing a successful campaign – but one of the most crucial? Your Creative – especially on Facebook.
1.15.2019
Come At Me, Marketer
Last week, I had one of the best conversations with the Senior Director of Marketing of one of our largest accounts – let’s go ahead and call her “Kelly.”
12.14.2018
Holiday Tips Just Q4 You
Over the next couple of weeks, we will be sharing tips and insights from the New Engen Performance Marketing team to ensure you dominate your December goals and finish out the year strong.
10.30.2018
Is Data Trustworthy or Just History?
When it comes to winning in customer acquisition – should performance marketers make decisions based on data or… their gut? Here’s what science has to say about it.
10.18.2018
Declining Facebook Performance? We Got You.
If you’re noticing some of your Facebook marketing campaigns aren’t quite performing like they once were – you’re not alone!
9.10.2018
The New Digital Marketing Paradigm – Ignore It and Get Left Behind
In digital marketing today, there is a paradigm happening where brands need to convey themselves in the way their customers want vs. the way they want.
8.27.2018
Digital Marketing Maturity Revealed
Do you know the digital maturity of your marketing—are you a toddler, teen or adult? Understanding what stage you’re in can add clarity to your journey and help you make the right decisions.
8.14.2018
Top 4 Mobile App Advertising Myths
Break these mobile app advertising myths to succeed in acquiring users for your mobile app. Helpful tips for adding mobile app ads to your mobile advertising strategy.
2.7.2018
2018 Digital Marketing Watch List
2017 was another banner year for e-commerce and digital marketing - and we've only scratched the surface. As Internet advertising continues to grow in every market globally, buyers and sellers alike are in a massive execution "Olympics" for new products and customers, respectively.