Digiday: Kevin Goodwin on Super Bowl Ad Investments
*The following summarizes an article from Digiday published on February 5th, 2025.
SEATTLE, WA - The Super Bowl is the ultimate stage for brands, and this year, Häagen-Dazs, Duracell, and MSC Cruises are making their debut. As Digiday reports, modern advertisers are going beyond the TV spot, allocating up to 25% of their Super Bowl budgets to digital advertising.
New Engen VP of Strategy, Kevin Goodwin, highlights this trend:
In addition to the $7 million to $8 million required to run a 30-second ad during the big game, advertisers might devote up to 25% of their overall Super Bowl budget to such channels.Kevin Goodwin, VP of Strategy
This strategic shift reflects a broader transformation in how brands approach major advertising events. By complementing traditional TV spots with digital investments, advertisers can extend the impact of their campaigns and engage audiences beyond the Super Bowl broadcast itself. As marketing landscapes continue to evolve, integrating multiple channels will be key to staying competitive in high-stakes advertising environments.
Read the full article, Inside the Debut Super Bowl Strategies of Häagen-Dazs, Duracell and MSC Cruises, on Digiday.
About Digiday
Digiday is a leading digital media publication covering the intersection of technology, media, and marketing. With in-depth reporting on industry trends, Digiday provides insights and analysis that help brands navigate the fast-evolving digital landscape.
