*The following summarizes an article from Digiday published on February 5th, 2025.
SEATTLE, WA - The Super Bowl is the ultimate stage for brands, and this year, Häagen-Dazs, Duracell, and MSC Cruises are making their debut. As Digiday reports, modern advertisers are going beyond the TV spot, allocating up to 25% of their Super Bowl budgets to digital advertising.
New Engen VP of Digital Marketing, Kevin Goodwin, highlights this trend: “In addition to the $7 million to $8 million required to run a 30-second ad during the big game, advertisers might devote up to 25% of their overall Super Bowl budget to such channels.”
This strategic shift reflects a broader transformation in how brands approach major advertising events. By complementing traditional TV spots with digital investments, advertisers can extend the impact of their campaigns and engage audiences beyond the Super Bowl broadcast itself. As marketing landscapes continue to evolve, integrating multiple channels will be key to staying competitive in high-stakes advertising environments.
Read the full article, Inside the Debut Super Bowl Strategies of Häagen-Dazs, Duracell and MSC Cruises, on Digiday.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
About Digiday
Digiday is a leading digital media publication covering the intersection of technology, media, and marketing. With in-depth reporting on industry trends, Digiday provides insights and analysis that help brands navigate the fast-evolving digital landscape.