*The following is a summary of an article published by AdWeek on January 15th, 2025.
SEATTLE, WA - The TikTok ban is closer than ever, with a key decision expected on January 19th that could change the U.S. marketing landscape as we know it.
For marketers, the uncertainty raises critical questions: Should you pivot to alternative platforms? Pause TikTok spending? Or stay the course and see what happens?
At New Engen, we’re carefully watching the situation but remain confident in TikTok’s role in the digital economy. As our CEO, Justin Hayashi, shared with Adweek:
TikTok’s significant U.S. investment, growing presence, and role in the digital economy make a permanent ban unlikely.
This doesn’t mean we’re taking a “wait and hope” approach. Instead, we’re preparing to pivot if necessary, while maintaining TikTok as a core channel for now.
To learn more about how agencies are preparing and what’s at stake, check out the full article on Adweek. Read the full piece here.
About AdWeek
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About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.