Highlights for Children Taps New Engen to Support Digital Marketing Growth
The following is a summary of a press release originally published by GlobeNewswire on July 10, 2025.
We’re excited to share that New Engen has been selected by Highlights for Children as their digital marketing partner. Highlights is an iconic brand that’s inspired generations of kids and families through beloved magazines, books, and digital experiences—and is now expanding its digital strategy to deepen connections with today’s audiences.
As part of the engagement, New Engen will lead strategy and execution across existing digital channels, like paid social and search, as well as expansion into new arenas like CTV and audio. Additionally, they’ll unlock New Engen’s extensive analytics, reporting and marketing mix modeling capabilities.
Together, our teams are collaborating to deliver meaningful digital impact rooted in Highlights’ mission and long-term brand vision.
At Highlights, our mission is to help children become their best selves—and that means connecting with families in ways that are both meaningful and authentic. We partnered with New Engen for their strategic insight, transformative approach, and shared commitment to purpose-driven marketing. Their team is helping us bring our brand values to life through measurable digital growth and lasting impact.Kerstin Reinhart, VP of Digital Acquisition & Experience at Highlights for Children
Read the full press release: Highlights for Children Taps New Engen to Support Digital Marketing Growth
About Highlights for Children
Highlights is a global media brand dedicated to helping children become curious, creative, caring, and confident through engaging content and experiences that nurture the whole child. Its portfolio reaches children 0–12 across magazines, books, digital apps, toys/games, podcasts, and more.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey. With deep expertise across paid media, analytics, and creative, we help brands unlock performance through measurable, full-funnel strategies.