*The following is a summary of an article originally published by Digiday on December 29th, 2023.
SEATTLE, WA - 2023 was a year of both growth and tumult for platforms. TikTok led the pack through continuous innovation, and smaller platforms like LinkedIn and Pinterest got ahead by leveling up their advertising services. On the other end of the spectrum lies Twitter/X, which steadily unraveled throughout the year, driving advertisers away from its platform.
Kevin Goodwin, VP of Performance Marketing at New Engen, spoke with Digiday about TikTok’s success in 2023 - “TikTok is an innovation machine. Every week we get a note about a new feature or product they’re rolling out, so there’s always something new to experiment with. This has really driven adoption and interest. It’s the number one platform clients bring up, even if it makes no sense for their business from an audience perspective — which tells me TikTok must be doing something right.”
Read the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.