In the News: Welcome to Our Hyper Automated Marketing Future—And Why It’s a Good Thing

SEATTLE, WA - Are you ready to embrace the future of automated marketing? From Google's Performance Max to Facebook's Meta Advantage+, AI and automation advancements are changing ad buying and marketing profoundly. In an article published by, Kevin Goodwin, VP of Performance Marketing, dives into why this hyper-automation is a good thing and how it can help marketers create inspiring ad campaigns.

It’s been hard to miss the headlines about ChatGPT, the new viral artificial intelligence chatbot trained to generate eerily human-like responses and Dall-E, an AI illustrator that humans can use to create mind-blowing images. Both are a glimpse of our weird and wonderful tech future.

Read the full article.

AiThority covers the Artificial Intelligence (AI), Machine Learning (ML), Blockchain, AR, VR, & SaaS verticals, through editorial insights, trends & benchmarks.

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle.

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