The following is a summary of an article published by MarTech Record on January 15, 2025.
SEATTLE, WA - The recent backlash against Honey has brought renewed attention to long-standing issues in the affiliate marketing space.
The Affiliate Marketing Scandal Making Waves
Several influencers have publicly accused Honey of undermining their efforts while benefiting from their audiences, sparking a PR crisis and a lawsuit involving Capitol One. These issues highlight long-standing challenges in the affiliate marketing space, particularly regarding pay-for-performance models and last-click attribution.
At New Engen, these challenges are not new. We’ve been addressing these dynamics for years. Chief Growth Officer Lacie Thompson shared her perspective with MarTech Record:
We have always known that the pay-for-performance, last-click model of affiliate marketing is in conflict with partners that introduce brands to new audiences. Our strategies have always been designed to mitigate this dynamic for brands.
A Forward-Thinking Approach
While the recent “Honey Scam” headlines have brought attention to these issues, New Engen has long championed strategies that prioritize audience understanding, incrementality, and thoughtful engagement across the entire customer journey.
To learn more about Lacie’s perspective and how New Engen approaches affiliate marketing, check out the full article on MarTech Record. Read the full piece here.
About MarTech Record
Martech Record is an independent trade publication covering the intersection of marketing, content & commerce with a focus on affiliate & partner marketing. Through professional, unbiased journalism, third-party surveys, webinars and in-person events, detailed buyer’s guides and tri-monthly newsletters, Martech Record allows marketing and publishing leaders to make more informed decision by making information that has historically only been shared via word of mouth, and often with commercial bias more transparent and professional.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey—maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.