Digiday: Kelly Dye on Instagram Reels' Growth Amid TikTok Uncertainty
The following summarizes an article from Digiday, published on February 13, 2025.
SEATTLE, WA – As TikTok faces ongoing uncertainties, Instagram's Reels is experiencing a notable surge in content creation and audience engagement. Recent data indicates that creators are increasingly turning to Reels, potentially positioning Instagram as a primary beneficiary amid TikTok's challenges. Kelly Dye, VP of Influencer Strategy at New Engen, offers insight into this trend:
For those concerned about rebuilding their audience, collecting follower contact information through opt-in email tactics can be a useful strategy to stay connected with their community in the future.Kelly Dye, VP of Influencer Strategy
This strategic approach underscores the importance of diversifying audience engagement methods, ensuring creators maintain strong connections regardless of platform uncertainties.
Explore the full article, Why TikTok's Loss Might Be Instagram's Gain as Reels Grows in Content and Audience, on Digiday.
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