In the News: Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO

*The following is a summary of the Digiday article, “Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO,” published on May 17th, 2023.

Seattle, WA - Last week, Elon Musk took to Twitter to announce the appointment of Lisa Yaccarino, who will replace him as the company’s CEO. It’s a long road ahead for Yaccarino, who is tasked with righting the ship and getting advertisers back on board with Twitter. In this article, industry leaders shared their predictions for what they believe Yaccarino will focus on in the coming months:

  • Rebuild and recruit new talent for teams across the organization, with a focus on sales
  • Expand and monetize Twitter’s video capabilities
  • Attempt to rein in Musk to assuage and attract advertisers
    • “After all, if Yaccarino truly has full control over the reins, it will be a long road to return to previous revenue levels,” says Adam Telian, VP of Performance Marketing at New Engen.

Read the full article on Digiday.

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New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle.

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