SEATTLE, WA—We’re thrilled to announce that our affiliate marketing team has won the award for Best Influencer Marketing Partnership! This achievement stands as a testament to our unwavering commitment to innovation and collaboration in the digital marketing landscape.
Our journey towards this accolade began with a strategic collaboration with a leading size-inclusive women’s shapewear basics retailer. Recognizing the power of influencer marketing, we embarked on a mission to empower creators to amplify the retailer’s Mystery Box sale on Instagram.
Through our proprietary incrementality tool, LIFT, we meticulously assessed influencer performance to identify those who were driving new customers and traffic to the brand. This data-driven approach enabled us to tailor our strategies and optimize our efforts for maximum impact.
Central to our success was our focus on delivering low-lift, high-impact initiatives that set us apart from traditional paid influencer engagements. By prioritizing authentic partnerships and meaningful collaborations, we were able to cultivate strong relationships with creators and generate compelling user-generated content.
This award recognizes not only our effective, creative, and strategic use of influencer partnerships but also our dedication to driving tangible results for our clients. We are immensely proud of our team for their hard work and innovation that led to this outstanding achievement.
We’re also proud to have earned the Silver for Best Use of a Small Budget and Bronze for Most Innovative Technology for LIFT.
As we celebrate this milestone, we remain committed to pushing the boundaries of digital marketing and delivering exceptional value to our clients. Thank you to everyone who has been a part of this journey—we couldn’t have done it without you!
See the full list of winners here.
The US Partnership Awards recognize the individuals, tech and organizations that have delivered excellence in the performance, affiliate, brand and influencer partnerships space.
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.