The FYP Report 2025: Your Complete TikTok Year in Review
Stop chasing trends. Start recognizing patterns.
This free report decodes the viral formats, cultural shifts, and creator strategies that defined TikTok in 2025—and what all of this means for your 2026 strategy.
Inside The FYP Report 2025
You can't be on TikTok 24/7. But you can be in the know about what matters..
The FYP Report 2025 is Spotify Wrapped for TikTok strategists. We analyzed 254 trends from 2025 to figure out what actually drove results this year—it’s not about what you missed, it’s about recognizing patterns you can use in 2026
Inside: quarterly breakdowns of how culture shaped content, creator spotlights on who broke through and why, brand case studies that show what landed vs. what flopped, and the winning ad formats from Donut Studios that consistently outperformed in 2025. We separate signal from noise, explain what worked and what's evolving, and give you the insights to plan ahead instead of fall behind.
Why Download This Report?
Your 2026 TikTok strategy shouldn't be guesswork.
Built by cultural strategists who track the internet for a living, this report turns a year of TikTok chaos into clarity. Inside:
✔️ Quarterly breakdowns – How collective moments, pop culture, and internet madness shaped what people actually watched
✔️ Viral format analysis – The content structures that consistently worked (and why)
✔️ Winning ad formats from Donut Studios – thousands of tested creative concepts and what actually converted
✔️ Creator spotlights – Who broke through, why it worked, how to replicate it
✔️ Case studies – Real wins, and real flops, explained
✔️ Forward signals – What's over, what's evolving, where to focus next
✔️ Strategic takeaways – Insights you can use in 2026 planning meetings
Most trend reports tell you what went viral. The FYP Report 2025 tells you why it worked and how to use it.
Download the Free Report
Fill out the form to get instant access to The FYP Report 2025. Packed with the insights, patterns, and strategic frameworks you need to speak TikTok fluently and plan smarter in 2026.
The FYP Report 2025 FAQs
1. What is The FYP Report 2025?
A free year-end analysis of what actually mattered on TikTok in 2025. We tracked 254 trends, analyzed what worked (and what flopped), and translated it all into strategies you can use in 2026. Built for brand marketers who need pattern recognition, not just trend lists.
2. How can brands use TikTok trends strategically in 2026?
Stop chasing every viral moment. Start recognizing the formats that consistently work. The report breaks down what drove real results so you can build content calendars around proven patterns instead of guesswork. We include case studies highlighting brands that turned trends into sustained campaigns, not just one-off posts.
3. What are the biggest TikTok mistakes brands made in 2025?
Jumping on trends without understanding context,over-polished content that feels fake,missing the shift from passive viewing to participatory formats, giving creators zero freedom (or too much)—these are what separate the winning content from the cringe. The brands that won in 2025 understood what TikTok users are looking for and how to deliver it authentically.
4. What ad formats performed best on TikTok in 2025?
Donut Studios tested thousands of ad concepts in 2025, and three formats consistently outperformed everything else: Skepticism (acknowledging doubt first, then earning trust through proof), Sensory Storytelling (making products feel like experiences through ASMR and luxury visuals), and Listicles (structuring value props into digestible, scroll-stopping beats). The report breaks down exactly how each format works and how to replicate them.
5. Who should download this?
CMOs, Marketing Directors, Social Media Managers, Creative Directors, Brand Strategists. Whether you own a TikTok strategy, creator partnerships, or audience planning, whether you’re a CPG, DTC, Active Lifestyle, or Beauty brand, this report is for you.
6. How is this different from other TikTok trend reports?
Most reports tell you what went viral. We tell you why it worked and how to replicate it. We tracked TikTok daily all year, found the patterns, and wrote it in a language for anyone to understand. Strategic depth—Qquarterly breakdowns, creator deep dives, brand case studies, forward signals—without the corporate fluff.
7. What 2025 trends will actually matter in 2026?
Confession Culture (vulnerability = trust), participatory formats (co-creation > observation), creator-led storytelling (brands as facilitators, not directors), and performance-driven content (entertainment first, sales pitch never). The report maps what's evolving vs. what's deadso you know where to focus.
8. Is this actually free?
Yes. Fill out the form, get instant access to everything.
9. Where can I get more insights like this?
Visit the New Engen Insights Hub for ongoing TikTok strategy, cultural analysis, and creator spotlights. Follow us on LinkedIn to get the latest updates on what’s happening in our space and what it means for brands.
