West Marine | Programmatic Channels Drive Direct Revenue Lift
The Challenge
Proving the revenue impact of digital video awareness media
Our client, West Marine, sought to understand the direct revenue impact driven by digital video awareness media. To help the brand prove out this initiative, a client team at New Engen designed a low-risk pilot study.
Results
What we achieved
Digital video awareness media on YouTube and CTV proved to drive a measurable lift in transactions among the brand’s target audience.
Our Approach
We deployed an audience holdout test in a key market
We activated precision media buys across CTV and YouTube in Florida, a key growth market for West Marine. The audience segments included prospecting, retargeting, and lapsed customers, and were compared against national performance.