October 2023
*The following is a summary of an article originally published by Digiday on October 9th, 2023.
SEATTLE, WA - Pinterest is making a compelling pitch to advertisers in 2023, emphasizing its potential as a powerful marketing platform. The company is keen on aligning marketers with its vision, focusing on various marketing funnel stages.
The core message in Pinterest's pitch deck highlights its mission to bring inspiration to its users' lives, emphasizing the trust users place in Pinterest content. Pinterest also aims to reach a wider audience, highlighting its growing user base among millennials, Gen Z, and male users.
Adam Telian, VP of Performance Marketing at New Engen, sees Pinterest as an effective platform for his clients, especially for campaigns driven by the need for creative inspiration.
"We're recommending it for a couple of campaigns that we're working on right now," Telian added. "Our rationale was, it's not a place to doom scroll. You go there for a specific reason. And the campaigns that we're planning are driven by a need for creative inspiration."
Pinterest's 2023 pitch to advertisers emphasizes its unique positioning, potential for inspiration, and cost-efficiency. While the platform may face challenges regarding user growth and competition from industry giants, it presents a credible alternative for advertisers seeking to diversify their marketing channels.
Read the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About New Engen
New Engen is a performance marketing agency empowering marketing program transformation across the funnel to help brands unlock profitable growth and maximize ROI. Born digital, measurement-led, content-powered, and performance-driven, we deliver agile, customer-focused marketing strategies and lean into new tactics and innovations to stay ahead of the ever-evolving digital ecosystem.