SEATTLE, WA - Award season is back in full swing! Did you hear the exciting news? Google recently announced that New Engen is a finalist for the Google Premier Partner of the Year Award in the Online Sales Category for 2022!

“I couldn't be more excited for the team to be nominated. The partnership between New Engen and the Graco team has been built on growth and learning. This is such a shining example of how clients overall are flexing even harder into performance goals and need the tools, strategy and partnership to get there quickly. The team really maximized the platform and relationship with their Google partners to make this happen and I'm looking forward to them bringing home a win!”
- Carissa Vega SVP, Media Services

Shining a Light on our Google Expertise
Our team leveraged Google’s Smart Bidding, Performance Max campaigns, and Broad Match search campaign tools to deliver on Graco’s KPIs which were spend, revenue, and ROAS. Our teams conducted an 8-week pre- and post-test – after adopting Smart Bidding across Exact Match Brand campaigns, they saw spending decline by 14% while revenue increased 141% resulting in a 181% lift in ROAS.

This impacted the clients’ business by making more efficient use of their SEM dollars, resulting in a meaningful lift in sales for the channel. Additionally, the results of this test supported the need to lean into Smart Bidding and automated bid strategies as a best practice.

This recognition is a testament to the great work our team has done to drive online sales in partnership with Graco. Thank you, Simone Newman, Alex Lowe, Ross Collins, and Natalia Fernandez for an amazing job well done!

What’s Next
Google Premier Partner of the Year Award winners will be announced in New York City on October 27, 2022.
Interested in learning more about the work we can do to drive online sales with Google Ads? Let’s connect.

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle with offices in New York, Los Angeles, Charlotte, and Charlottesville.