SEATTLE, WA – New Engen is thrilled to announce the appointment of Kathleen Coughlin as Vice President of Social Commerce. With over 13 years of experience in creator marketing and affiliate strategies, Kathleen will lead the newly launched Social Commerce division, integrating New Engen’s Acorn Creator Suite with affiliate marketing solutions to drive growth for CPG and retail clients.
"Kathleen’s experience in creator marketing and affiliate strategies makes her the perfect fit to lead our Social Commerce initiative,” said Justin Hayashi, CEO of New Engen. “As a strategic leader on the New Engen team, her thinking and work will help rewrite the playbook on how all our CPG and retail brands engage with consumers.”
Read the full press release announcing Kathleen Coughlin’s appointment as Vice President of Social Commerce.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. With a passion for building brands, a drive to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, New Engen keeps its clients at the cutting edge of digital marketing. Managing around $1B in annual ad spend, New Engen has received numerous accolades, including the 2022 Google Premier Partner of the Year Award for driving online sales, and is an Inc. 5000 Fastest Growing Company. Recent acquisitions include Acorn Influence and LT Partners, enhancing the agency’s influencer and partner marketing capabilities.