*The following is a summary of an article originally published by Digiday on April 3, 2023.
SEATTLE, WA-While a TikTok ban is a hot topic these days, it seems unlikely to happen. There are just too many barriers in the way of shutting down a platform with over 150 million users in the US.
“Precedent matters — we have zero precedent for a nationwide ban of such a popular technology and entertainment platform,” said Kevin Goodwin, vp of performance marketing at New Engen. “Since we’ve never seen it happen before, all marketers are skeptical TikTok will be the first to pay the price. On a smaller scale, while Meta and Google consistently face legislative pressure for specific products and ways of working, these pressures have never materially impacted their ability to provide products to users and advertisers.”
Read the full article on Digiday.
Also, learn more about how New Engen is navigating TikTok in our recent article.
About DigiDay:
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About New Engen
New Engen is a performance marketing agency empowering marketing program transformation across the funnel to help brands unlock profitable growth and maximize ROI. Born digital, measurement-led, content-powered, and performance-driven, we deliver agile, customer-focused marketing strategies and lean into new tactics and innovations to stay ahead of the ever-evolving digital ecosystem.