In the News: GroupM Is Telling Advertisers That Twitter Is a ‘High Risk’ Media Buy

SEATTLE, WA - Controversy surrounding billionaire Elon Musk and recently acquired Twitter continues this week. GroupM declared Twitter as a high-risk media buy. How will this impact advertisers? The answer is not much, according to Adam Telian, our VP of Media Services. He explains, "Twitter has not carved out a significant enough place for itself in their [our clients'] marketing mix to require this much attention and time."

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About New Engen:
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