In the News: As Its Future Hangs in the Balance, TikTok Tries To Keep Advertisers on Its Side

*The following is a summary of an article published by Digiday on March 28th, 2023.

SEATTLE, WA - From security concerns to potential bans, many advertisers are hesitant to invest in TikTok. Despite concerns over data privacy, the app is working to build trust with advertisers by being transparent and responsive to their needs. TikTok aimed to dispel the myth that it is spyware and has been meeting with marketers since the congressional hearing to address 16 myths about the app's ties to the Chinese government.

The document covered the following topics:

  • Ownership
  • Ties to the Chinese government
  • Content
  • Data use (or abuse)
  • Surveillance

TikTok execs are taking steps to change the narrative around the business, but marketers still have unanswered questions.
Curious to learn more about what TikTok is doing to reassure advertisers and why some are still skeptical?

Check out the full article on Digiday.

Also, learn more about how New Engen is navigating TikTok in our recent article.

About DigiDay:
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle.

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