April 3rd, 2024
Hunter Poole, VP of Brand Partnerships at Acorn Influence, a New Engen company, has been recognized by the Path to Purchase Institute in its 2024 class of 40 Under 40 leaders. This award celebrates young industry professionals who are pioneering the future of commerce and omnichannel marketing.
Praise from Hunter’s colleagues at Acorn Influence 📣
Hunter has played a pivotal role in the evolution of influencer marketing and is known as a trusted, knowledgable, and fierce thought leader within the creator economy. They take the opportunity to educate their peers and clients on how to successfully view retail media through the lens of personalization and engagement with influencer-led creative. Not only have they truly evangelized the role of the creator and possibilities for reaching brand audiences — but they are engaging audiences in an entirely new way.
Honorees will be featured in the May/June issue of P2PI Magazine. View the full list of winners here.
About The Path to Purchase Institute
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
About Acorn Influence
Acorn Influence, a New Engen company, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.