April 2025 Top Social Media Trends
April was defined by a wave of emotionally resonant, humor-driven trends that captured how creators are embracing comfort, self-expression, and lighthearted defiance. From romanticizing everyday joys to playfully "hard launching" their favorite snacks, social media last month reflected a culture leaning into authenticity, indulgence, and viral relatability.
Want to turn cultural moments into strategic impact? Download our Monthly Trend Report for April 2025.
Trend #1: "Probably Needed a Hug"
This trend captures moments when creators are showing off go-to distractions or comfort items during hard times. Set to a nostalgic sound, videos show creators before- where they "probably needed a hug," then switch videos to them with the lighthearted thing they did instead — like grabbing an iced latte, meeting friends, or adopting a pet.
Trend #2: "Not Meant To Live An Uncomfortable Life”
Inspired by The White Lotus, this TikTok trend uses the line, “I just don’t think…at this age I’m meant to live an uncomfortable life,” to humorously reject life's small discomforts. Creators exaggerate their reasons for embracing convenience, whether through luxury items or delivery services, adding a playful, self-aware tone.
Trend #3: "How My Ex Had Me Looking"
The "How My Ex Had Me Looking" trend showcases personal glow-ups, starting with a glamorous "after" image compared to a low point from a past relationship. Creators use humor to link their transformations to previous struggles (e.g., an ex), and this adaptable format works for various personal improvement or glow-up stories.
Trend #4: "Unhinged" Hacks
The "Unhinged Hacks" trend on TikTok invites users to share their most bizarre, often hilarious life hacks, backed by dramatic music, such as carrying textbooks to cure migraines or sharing a Netflix subscription with a neighbor to save money. While these hacks are humorous and creative, they aren't always practical or recommended.
Trend #5: "God Forbid..."
The "God Forbid" trend features users humorously defending themselves against criticisms or assumptions. Participants quote a question they've been asked, followed by a witty defense, often starting with "God forbid," and showcase the action they're defending in a funny or exaggerated way.
Trend #6: "Hard Launch"
Creators are flipping the traditional "hard launch" (introducing a partner) by using romantic, dreamy vibes to reveal hyper-specific obsessions instead—like a favorite snack, product, or even a quirky hobby.
Trend #7: Kardashian x Crumbl Reviews
The viral Crumbl x Kardashians collab has creators taste-testing and reviewing the exclusive cookie lineup. Influencers are turning simple product sampling into entertainment, offering playful, honest, and highly shareable content.
Trend #8: Festival Craze
Festival season is already heating up across social media. Creators are sharing outfit hauls, camping vids, GRWMs, and survival guides for everything from Coachella to local indie fests. Whether they're camping out at Bonnaroo or hitting Governors Ball, it's all about bold looks, comfort hacks, and capturing the aesthetic of being part of the crowd.
Trend #9: "My Name Is..."
This comedic recap trend pokes fun at uneven group dynamics—usually during trips. One friend proudly says, “Hi, I’m Jill and I booked the rental car,” while another cuts to silence, implying they contributed nothing. It’s playful, relatable, and easily adaptable to weddings, group projects, events, or work collabs.
Trend #10: "Almost Forgot This Was the Whole Point"
Set to a dreamy track, this trend pairs nostalgic or aesthetic video clips with the on-screen phrase: “Almost forgot this was the whole point.” It’s all about romanticizing life’s simple joys—like quiet mornings, time with loved ones, or being outside. The vibe is soft, heartfelt, and perfect for lifestyle, wellness, or feel-good content.
Trend #11: "I Can Hear Just Fine. Speak."
"Love on the Spectrum" stars are going viral following the release of Season 3. A hilarious audio clip from fan-favorite Connor has taken off, with TikTokers using it to express micro-frustrations in a dramatically funny way—whether it's a passive-aggressive comment, a petty annoyance, or someone crossing a very specific line.
For deeper insight on how to tap into this month's top trends, download our Monthly Trend Report for April.
