SEATTLE, WA - Jordan Cardonick, VP of Analytics and Technology at New Engen, was featured in an article by the Association of National Advertisers (ANA) on the importance of relying on more than just attribution and how to evolve your measurement program to determine true impact.

No matter which way you go, the common thread here is that savvy marketers have started to embrace that there's no perfect measurement solution and that both big "A" and small "a" attribution solutions play a specific role in their media success and not as the ultimate critical decision-making function.

Read the full article.

About the ANA Association of National Marketers
The ANA is the U.S. advertising industry's oldest and largest trade association. Originally known as the Association of National Advertising Managers, it was established to promote cooperative relationships between regional and national advertising industries, manufacturers and dealers, and advertisers and agencies.

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle.