The 2022 holiday season is here and there’s more to explore in Q4. As we get into this expanded season, we see the consumer and brand landscapes changing. Omnichannel strategies, new payment options, more ways to search and shop via social media, and the concerns of frugal shoppers are all impacting shifts that must be considered.

Digital marketing approaches that incorporate the guidance outlined in the following trends will be more prepared to succeed in the dynamic holiday shopping marketplace.

In the guide, we:

• Dive into the top 3 trends impacting consumer behavior
• Explore tactical and strategic actions brands can take right now
• Outline a holiday strategy to fuel growth well beyond the holidays