*The following is a summary of a press release published by Globe Newswire on May 7th, 2024.
Seattle, WA - We are thrilled to announce our designation as the Digital Agency of Record for Cotopaxi®, a mission-driven adventure brand. Our partnership with Cotopaxi is grounded in a full-funnel approach to the brand’s media program. Leveraging Cotopaxi’s first-party customer data in combination with competitive analyses, media mix modeling, and audience-led creative strategies, our aim is to maximize impact at every stage of Cotopaxi’s customer journey.
“We are thrilled to announce our new work with the team at Cotopaxi,” said Justin Hayashi, New Engen CEO. “Cotopaxi has achieved remarkable success over the past ten years by designing category-leading products and upholding their brand promise to be a force for good. As the brand looks towards its next stage of growth, we’re proud to support this mission as digital marketing Agency of Record, bringing together our expertise in measurement, creative insights and media to build on what is already one of the best retail success stories of the last decade.”
About Cotopaxi
Cotopaxi is a B Corporation that makes adventure travel gear to empower people to see the world and make it better. Our Gear for GoodⓇ promise is to make our products as ethically, sustainably, and durably as possible, while having a positive social, environmental, and economic impact. We dedicate 1% of revenue to the Cotopaxi Foundation, which supports nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have helped more than 4.25 million individuals experiencing extreme poverty. For more information, visit www.cotopaxi.com.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.