SEATTLE, WA - At New Engen, we’re always focused on evolving our offerings to best serve our clients and help them unlock maximum impact across every phase of the customer journey. Today, we’re excited to share another transformative moment in our journey: we’ve finalized an acquisition of Donut Digital, a leading creative-first performance marketing agency based in Manhattan Beach, CA.
Introducing Donut Digital: A Creative-Led Performance Powerhouse
Donut Digital applies their DWIT (Do Whatever It Takes) approach to drive performance across paid social, search and more through expert media management and a highly differentiated creative offering. If you’ve been on the internet at all in the last three years, you’ve probably come across some of their work for brands like MeUndies, Prose, Caraway and Spindrift.
Why Creative Matters
In today’s marketing landscape, creative is more than just content—it’s a strategic tool for brand growth and it has become a critical lever for success in digital marketing. Donut Digital’s ability to deliver highly performant creative, particularly in short-form video on TikTok, aligns perfectly with New Engen’s vision of using content to fuel customer acquisition and engagement.
Check out the full press release to discover more about the acquisition and how it will enhance our services.
About Donut Digital
Donut Digital is a creative and media powerhouse, supercharging digital strategies for leading brands such as Caraway, Ritual, Prose, Spindrift, Dr. Squatch, Hu Kitchen, and more. Founded by former marketing leaders from Dollar Shave Club, Honey, PayPal, and Venmo, Donut Digital blends brand and performance expertise and agility essential to fueling growth across today’s dynamic digital platforms, from Google and YouTube to Meta, TikTok, OTT, and more. Donut Digital is proud to be recognized as one of AdAge’s Best Places to Work in 2024. Learn more at https://donutdigital.co.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. With a passion for building brands, a drive to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, New Engen keeps its clients at the cutting edge of digital marketing. Managing around $1B in annual ad spend, New Engen has received numerous accolades, including the 2022 Google Premier Partner of the Year Award for driving online sales, and is an Inc. 5000 Fastest Growing Company. Recent acquisitions include Acorn Influence and LT Partners, enhancing the agency’s influencer and partner marketing capabilities.