New Engen Debuts AI Creative Tool, Trend Chef
The following is a summary of a press release originally published by GlobeNewswire on August 14, 2025.
SEATTLE, WA - We’re thrilled to announce the launch of Trend Chef, New Engen’s newest innovation for marketers and creators looking to tap into fast-moving TikTok trends.
Trend Chef is a web-based AI tool that instantly generates brand-aligned, TikTok-ready creative concepts by analyzing real-time trending formats. It’s built with platform-native intelligence—including Gen Z cultural fluency, creator strategy best practices, and short-form content dynamics—to empower creators and brands to ideate smarter, faster.
TikTok trends move fast, and for brands, timing is everything. With Trend Chef, we are giving brands and creators a way to move at the speed of culture while staying true to their voice. This is about making trend participation not only possible but effective.Justin Hayashi, New Engen CEO
This launch marks a pivotal step in New Engen’s ongoing leadership in creator enablement and short-form video strategy. As AI-driven personalization and brand-creator collaboration reshape digital marketing, Trend Chef gives marketers and creators a practical way to keep up—combining authenticity, speed, and scalability in one powerful tool.
Read the full press release on GlobeNewswire, and try the Trend Chef app.
