Candice Named to Path to Purchase Institute's 40 Under 40 List

Candice Gray, VP of Brand Commerce at New Engen, has been named to this year’s Path to Purchase Institute 40 Under 40 list—a recognition of her innovative contributions to the commerce marketing industry and the future she’s helping to build.

Candice’s impact is grounded in her ability to see what others miss. She helped lead the development and launch of New Engen’s creator-led commerce (CLC) solution, a strategy designed to connect influencer engagement directly with measurable retail outcomes. This approach doesn’t just drive visibility—it drives performance. As one leading household brand put it:“Why aren’t we putting this on every campaign?”

But Candice’s influence reaches far beyond product innovation. She’s a strategic partner, a coach, and a cultural leader. She works cross-functionally to translate market needs into scalable, sellable solutions. She mentors women in sales and helps her team navigate high-stakes client environments with confidence and integrity. Her leadership is a blend of expertise and empathy—grounded in lived experience as a mother of four, an openly LGBTQ+ leader, and a dedicated community volunteer.

Candice has played a supporting role in multiple award-winning campaigns recognized by the Cannes Lions and Effie Awards, contributed to a $46+ ROAS campaign with Walmart Connect and 3M, and spoken alongside Mondelez at a high-profile event hosted in partnership with Walmart. She holds certifications from IAB, IRI, and Walmart Connect, underscoring her deep fluency in retail media and shopper behavior.

Candice embodies the best of what’s next in brand commerce—where data, creativity, and leadership with heart come together to drive real results.

Path to Purchase Institute is a premier resource for brand marketers, retailers, and agency professionals, delivering insights and recognition across the commerce marketing ecosystem through thought leadership, events, and industry awards.