Modern Retail: Heather Nichols on the Possible TikTok Ban

*The following is a summary of an article originally published by Modern Retail on March 15th, 2024.

SEATTLE, WA - The bill to ban TikTok isn’t guaranteed to become law, but many marketers and retailers are getting ready and working on contingency plans.

Agencies across the country are considering the best path forward for their clients in the event of a nationwide ban on TikTok. Heather Nichols, Chief Revenue Officer at New Engen, is recommending that influencers and creators explore Reels and YouTube Shorts - calling out the latter in particular for having “phenomenal cost effectiveness.”

Read the full article on Modern Retail.

About Modern Retail
Modern Retail is a media brand covering the ins and outs of the reinvention of the retail industry. Launched in 2019 by Digiday Media, Modern Retail explains the changes transforming the retail business with honesty, depth and authority. We cover the industry’s nuances, through the digital lens, from Amazon’s strategic shifts and their implications to stores’ recasting as experience meccas and fulfillment centers.