2025 Holiday Guide for Brands & Marketing Leaders
Plan smarter for the season that matters most. This free guide distills the trends, channel shifts, and brand strategies shaping peak performance in Q4 2025.
Inside the 2025 Holiday Guide
The 2025 holiday season brings a compressed timeline, cost-conscious shoppers, and new platform dynamics. This guide unpacks how marketers should plan, spend, and pivot—backed by strategic POVs and tactical checklists.
From earlier shopping cycles to retail media’s rising role, learn how smart brands are adjusting their media mix, creative messaging, and promotional strategy to meet the moment.
Why Download This Guide?
Developed by New Engen’s media, strategy, and creative experts, this report is your end-of-year operating manual. Inside, you'll find:
✔️ Trends shaping holiday behavior and conversion timing
✔️ Cross-channel guidance for social, search, programmatic, and affiliate
✔️ Creative strategy, from UGC to offer architecture
✔️ Testing and measurement considerations for Q4 pacing
✔️ Holiday planning checklist to align teams and timelines
✔️ POV from Outdoor Industry Executive Damien Huang on building confidence amid uncertainty
Download the Free Guide
Fill out the form to get instant access to the full 2025 Holiday Guide—packed with trends, strategies, and planning tools to help you win this season.
2025 Holiday Guide FAQs
What is the 2025 Holiday Guide?
A free, strategic report built for marketers navigating this year’s compressed and competitive Q4 season. It includes trends, cross-channel strategy, creative guidance, and a planning checklist.
Who should read this guide?
Ideal for CMOs, VPs, and Directors of Marketing, Digital, E-commerce, and Growth at brands across active lifestyle, retail, beauty, travel, CPG, and more.
What topics does the guide cover?
You’ll get data-backed insights on consumer timing, cross-channel media strategy, influencer and UGC trends, promotional planning, and creative best practices for high-stakes holiday campaigns.
Is it really free?
Yes—just fill out the form to download the full guide instantly.
Where can I find more insights like this?
Visit the New Engen blog for trend POVs, campaign breakdowns, and cross-channel strategy.
