Quoted in Digiday: Katie Johnson on The Trade Desk
This blog summarizes an article from Digiday, published on August 13, 2025.
SEATTLE, WA - Amazon's fast-growing ad business is gaining traction, but not necessarily at the expense of The Trade Desk. While Amazon brings exclusive inventory and powerful first-party data, it remains a supplemental choice for many advertisers.
At New Engen, programmatic investments reflect this trend. Speaking with Digiday, Katie Johnson shared that spending on The Trade Desk has doubled compared to this time last year, while Amazon’s budget has remained flat—though she expects a rise later this year.
These types of cross-channel insights are important for omnichannel marketers navigating an evolving funnel.Katie Johnson, Senior Programmatic Director
This perspective reflects a broader narrative: Amazon may be making gains, but for now, The Trade Desk’s independence, cross-device capabilities, and actionable insights keep it at the forefront.
Read the full article, "The Trade Desk Holds Its Own Against Amazon’s Growing, but Still Distant Threat", on Digiday.
