Adweek: Justin Hayashi on Google’s Shifting Agency Strategy in 2026
SEATTLE, WA - In Adweek's January 27, 2026 article, New Engen CEO Justin Hayashi weighs in on Google's strategic reorganization of its mid-market agency operations.
Justin is the Founder and CEO of New Engen, specializing in marketing measurement and leveraging customer insights to inform data-driven strategies for brands at scale.
The piece spotlights the promotion of Jitendra Kumar to lead the newly unified agency group, managing relationships with over 200 mid-market firms, both independent and holding company-owned.
The move reflects Google's aim to go beyond selling ad products, and instead offer more holistic, full-stack solutions like AI-powered tools and integrated services. It's a shift that reflects Google's wider effort toward further technology integration with its agency partners.
Historically, it might have been much more simple of a rubric: How much are you spending on Google [and] what are the adoption rates of our new products? There's still an element of that, but I think they've augmented the scorecard in how they view agency success.Justin Hayashi, CEO at New Engen
To learn more about Google's evolving agency strategy, read the full article on Adweek.
As a Google Premier Partner, New Engen maintains strategic platform partnerships that enable innovative, data-driven marketing solutions for leading brands.
