In the News: Where Exactly Are Twitter’s Lost Ad Dollars Going?

SEATTLE, WA - Twitter news is still #trending. Twitter has suffered a loss of ad revenue as advertisers are moving money from the platform to other social media alternatives. Where is it going exactly?

It’s safe to say Twitter’s ad dollars are going anywhere but there — and other platforms are quickly taking advantage, pushing brand safety as a value driver with advertisers. So what does that mean for you? Read what our resident Twitter news expert, Adam Telian, VP of Media Services at New Engen, has to say. Read the full article.

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About New Engen:
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle with teams in New York, Los Angeles, and Charlotte.

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