Brand Building: Expanding Beyond Performance

Brand Building: Expanding Beyond Performance

The free guide for brands facing growth stalls and seeking long-term impact. Learn how to reach the 90%, lift brand equity, and unlock your next stage of scale.

Inside the Brand Building Guide

As performance channels saturate and acquisition costs climb, the next phase of growth won’t come from doubling down, it’ll come from scaling up. This free guide reveals how today’s top marketers are expanding beyond lower-funnel tactics to build brands that convert now and compound over time.

Crafted by New Engen’s strategy, media, and measurement experts, the guide includes:

• A breakdown of the “performance plateau”: what it is, how to spot it early, and what to do next

• Evidence-backed arguments for investing in brand building (and how to de-risk media spend)

• Tactical levers for upper-funnel creative, media mix, audience targeting, and measurement

• Real-world planning tips for aligning teams and proving brand impact

• Key 2026 priorities: from budget balancing to MMM and always-on testing

Why Download This Guide?

This guide is built for brands & marketing leaders who are:

• Feeling stuck in a performance-only loop with diminishing returns

• Under pressure to prove impact while building for the long term

• Ready to future-proof their growth strategy with brand equity that drives demand

Whether you’re a CMO shifting strategy or a growth leader chasing scale, this playbook offers actionable, data-backed insights to guide your next move.

Performance without brand is a ceiling. Brand with performance is a flywheel. This guide helps you build the latter.

Who Should Read It?

• CMOs, Heads of Growth, and Brand Leaders at scaling or mature consumer brands

• Marketing and media strategists looking to future-proof funnel investments

• Creative, performance, and analytics teams seeking stronger alignment and measurement frameworks

FAQs

1. Is the Brand Building Guide really free?

   1. Yes! Just fill out the form to download the full guide instantly.

2. What’s included in the guide?

   1. Everything you need to expand into the upper funnel with confidence: from strategic frameworks to media planning tactics to creative benchmarks and metrics that matter.

3. How do I know this will apply to my brand?

   1. If you’re seeing higher CAC, stagnant branded search, or diminishing ROAS—it already does.

Download the Free Guide

Fill out the form to get instant access to Brand Building: Expanding Beyond Performance. Equip your team with the strategy, language, and tools to make brand a driver of measurable growth in 2026 and beyond.