“A king can’t live in someone else’s castle. A king has to make his own castle.” - Kanye West
Rapper, producer, and designer, Ye, formerly known as Kanye West has announced the end of his partnership with retail mogul Gap. Ye is turning his focus to making his brand, Yeezy, independent of corporate America by shifting to from an online to brick-and-mortar focused shopping experience for fans.
Our Senior Director of Media Services, Kevin Goodwin was recently featured in Glossy, a daily publication exploring the intersection of fashion, luxury, and technology, where he shared his perspective on a shift toward prioritizing a brick-and-mortar shopping experience.
“It’s not a bad idea to explore retail, although maintaining a relationship with customers through digital would be the wiser path,” said Kevin Goodwin, senior director of media services at performance agency New Engen. “It’s a much easier way to stay in touch with your consumer and do that with remarkable frequency. You have email, website, social, and so on, to reach them and communicate brand values and new products — as well as keep your brand top of mind without having to enter your store.” Read the full article.
About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle with offices in New York, Los Angeles, Charlotte, and Charlottesville.